Automotive Communications
Recognizing companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts throughout the past year. The communications awards cover several Business to Consumer and Business to Business categories. Campaigns must have launched between September 1, 2020 - August 31, 2021 and companies can submit for as many categories as they see fit. The fee is $199 for the first entry and $125 for each additional entry.
Recognized via the following channels
- Featured in press release announcement;
- Recognition during the Women in Auto Care Automotive Communications Awards Ceremony during AAPEX in Las Vegas;
- Highlighted on Women in Auto Care social media channels;
- Recognition during the Women in Auto Care Leadership Conference;
- Recognition on the Women in Auto Care website.
Award Categories
business-to-Business
| CATEGORY | DESCRIPTION | |
|---|---|---|
| BB1 | Best ad campaign to distribution/retail audience | Include a brief description and any analytics/results along with a copy of the ad. Add in placement strategy. |
| BB2 | Best ad campaign to technician/repair audience | Include a brief description and any analytics/results along with a copy of the ad. Add in placement strategy. |
| BB3 | Best ad (to either distribution/retail or technician/repair audience) | Include a brief description and any analytics/results along with a copy of the ad. Add in placement strategy. |
| BB4 | Training communications | Includes any sort of event or marketing/ communications. Include images, analytics, strategy and/or goals. |
| BB5 | Article/blog/content piece - technical | Technical to include heavy duty, mechanical and collision. |
| BB6 | Article/blog/content piece - general market/special interest | |
| BB7 | Newsletter | Include screenshot or link to newsletter along with the purpose and audience for the newsletter. Add analytics and audience information. |
| BB8 | Logo design/usage | Explain reasoning for logo decisions and before and after if applicable. |
| BB9 | Website | Include website before/after and analytics showing success of new website. Goals, unique tools and functionality. |
| BB10 | Promotional goods, gear, marketing collateral | Include images, strategy and goals of promotion. |
| BB11 | Special promotion and/or promotional event | Include images, strategy and goals of promotion or event along with any measurables |
| BB12 | Packaging | Explain strategy behind decisions and include images of packaging. |
| BB13 | Social media campaign | Please include screenshots of the effort along with a campaign description and analytics. |
| BB14 | Trade show booth | Include images, description, strategy and any unique and interesting elements of the booth. |
| BB15 | App for a mobile device | Please include screenshots of the effort along with a description and analytics. |
| BB16 | Use of video - technical | Include link to video, placement, strategy, goals and analytics. |
| BB17 | Use of video - general market/special interest | Include link to video, placement, strategy, goals and analytics. |
| BB18 | Best 360-degree marketing campaign | Print, digital, social, content, promotions, full marketing campaign. Include the ad materials/screenshots and brief description of the campaign and analytics. |
Business-to-consumer
| CATEGORY | DESCRIPTION | |
|---|---|---|
| BC1 | Television commencial(s) | Include link to view commercial, along with brief description of the campaign and any analytics/results. |
| BC2 | Print ad | Include a brief description and any analytics/results along with a copy of the ad. Add in placements. |
| BC3 | Digital display ad | Include a brief description and any analytics/results along with a copy of the ad. |
| BC4 | Direct mail piece, brochure, booklet, handout | Include a brief description and any analytics/results along with a copy of the piece. |
| BC5 | Article/blog/content piece | Include where the content piece was published and any analytics/results. Include purpose and goals of piece. |
| BC6 | Video | Demo video, training, educational. Include link to video along with brief description of campaign along with any analytics results. |
| BC7 | Repair facility/store customer promotion | Includes promotional events or marketing materials. Include images, strategy, goals and any measurables. |
| BC8 | Consumer/community event | Include goals of event and how those goals were accomplished. Any telling analytics, how many in attendance, how was it promoted, what was its purpose? |
| BC9 | Best billboard | Include images, strategy goals and placement reach. |
| BC10 | Website | Include website before/after. Analytics showing success of new website. What were the goals of the new site, why was it needed? Any interesting tools or functionality? |
| BC11 | Website (specifically for independent repair shops) | Include website before/after images and analytics showing success of new website. |
| BC12 | Social media campaign | Please include screenshots of the effort along with a campaign description and analytics. Could be company’s social media page(s), or a campaign with social media influencers. |
| BC13 | Social media campaign (specifically for independent repair shops) | Please include screenshots of the effort along with a campaign description and analytics. |
| BC14 | App for a mobile device | Please include screenshots of the effort along with a campaign description and analytics. |
| BC15 | Media outreach to non-English-speaking audiences | Includes any sort of event or marketing/ communications. Include images, analytics, strategy and/or goals. |
| BC16 | Radio or podcast | Add link to media along with analytics and detailed description. |
| BC17 | Outreach to female audience | Includes any sort of event or marketing/ communications. Include images, analytics, strategy and/or goals. |
| BC18 | Co-op advertising (repair shop partnered with manufacturer/distributor to market) | Provide supporting materials and any results/analytics (i.e., special promotion partnered with Akebono Brakes and Smiths’s Automotive). |
| BC19 | Merchandising (point of purchase, displays, on/off shelf merchandising) | Includes point of purchase, displays, on/off shelf merchandising. Please include images, strategy and any results measured from effort. |
| BC20 | Best 360 degree marketing campaign | Print, digital, social, content, promotions, full marketing campaign. Include the ad materials/screenshots, etc. Brief description of the campaign and analytics. |
2021 award winners
Business-to-Business
Category: Best Ad Campaign to Distribution/ Retail Audience
Company: NAPA AutoCare
Submission: NAPA T&E Virtual Product Show
Category: Best Ad Campaign to Technician/Repair Audience
Company: DRiV, Inc.
Submission: Garage Gurus 2021 Spring Media Campaign Creative and Analytics
Category: Best Ad to Either Distribution/ Retail or Technician/ Repair Audience
Company: Snap-on Tools/ Traction Factory
Submission: PT338 Stubzilla
Category: Training Communications
Company: DRiV, Inc.
Submission: Walker Colorado Emissions Regulations Training Communications
Category: Article/ Blog/ Content Piece – Technical
Company: ADVICS & MBE Group
Submission: Best Technical Article
Category: Article/ Blog/ Content Piece - General Market/Special Interest
Company: Ziebart Corporation
Submission: Veteran Franchisee Spotlight
Category: Newsletter
Company: JohnDow Industries
Submission: EuroVent Newsletter
Category: Logo Design/ Usage
Company: Pep Boys
Submission: Pep Boys Centennial Rebrand
Category: Website
Company: DRiV, Inc.
Submission: Monroe.com Website Refresh
Category: Promotional Goods, Gear, Marketing Collateral
Company: BCA Bearings by NTN / Bower Bearings by NTN
Submission: BCA / Bower Summer Fun Promotion
Category: Special Promotion and/or Promotional Event
Company: MOTOR Information Systems
Submission: MOTOR Top 20 Awards
Category: Packaging
Company: Lumileds
Submission: Philips Upgrade Lighting Packaging
Category: Social Media Campaign
Company: GATES
Submission: PROTECT THE RIDE Vehicle Owner Education Campaign
Category: Best App for Mobile Device
Company: NAPA AutoCare
Submission: NAPA AutoCare Mobile App
Category: Use of video – Technical
Company: AutoNetTV Media, Inc.
Submission: Gates Modular Hoses
Category: Use of Video - General Market/Special Interest
Company: NAPA AutoCare
Submission: NAPA Apprenticeship Program Video
Category: Best 360-Degree Marketing Campaign
Company: Plews & Edelmann
Submission: Plews & Edelmann Elite Power Steering Program
Business-to-Consumer
Category: Television Commercial
Company: Pep Boys
Commercial: Pep Boys Celebrating 100 Years TV Spot
Category: Print ad
Company: NAPA AutoCare
Submission: INSIGHT Print Ad
Category: Digital Display Ad
Company: Pep Boys
Submission: Centennial Anthem
Category: Direct Mail Piece, Brochure, Booklets, Handout
Company: Snap-on Diagnostics / Traction Factory
Submission: Fast-Track Intelligent Diagnostics
Category: Article/ Blog/ Content Piece
Company: Endurance Warranty
Submission: What Does It Mean to Be ASE Certified?
Category: Video
Company: AutoNetTV Media, Inc.
Submission: Permatex Pro-Tips
Category: Consumer/ Community event
Company: Pep Boys
Submission: Pep Boys Road Trip Events
Category: Website
Company: Purolator Filters
Submission: New Website Award: Business-to-Consumer
Category: Social Media Campaign
Company: Idemitsu Lubricants America
Submission: Digital Brand Awareness Campaign
Category: Social media Campaign (Specifically for Independent Repair Shops)
Company: Schaeffler USA Inc.
Submission: REPXPERT Swag Bag Giveaway
Category: Radio or Podcast
Company: Ziebart Corporation
Submission: COVID-19's Impact on Transportation
Category: Co-op advertising (Repair Shop Partnered with Manufacturer/ Distributor to Market)
Company: NAPA AutoCare
Submission: NAPA PROimage Co-Op Offer
Category: Best 360 Degree Marketing Campaign
Company: Pep Boys
Submission: Pep Boys Centennial
Past winners
Business-to-Business
Best Ad Campaign to Distribution/ Retail Audience: Continental
Best Ad Campaign to Technician/ Repair Audience: DRiV, Inc.
Best Ad (to Either Distribution/ Retail or Technician/Repair Audience): Raybestos
Training Communications: DRiV, Inc.
Article/ Blog/ Content Piece – Technical: DRiV, Inc.
Article/Blog/Content Piece - General Market/Special Interest: EasyCare
Newsletter: DRiV, Inc.
Logo Design/Usage: GWC
Website: ADVICS/MBE Group
Promotional Goods, Gear, Marketing Collateral: Snap-On Tools/Traction Factory
pecial Promotion and/or Promotional Event: NAPA AutoCare
Trade Show Booth: Brake Parts/Raybestos
Best App for Mobile Device: KYB
Use of Video – Technical: DRiV, Inc.
Use of Video - General Market/Special Interest: Snap-On Tools/Traction Factory
Best 360-Degree Marketing Campaign: DRiV, Inc.
Business-to-Consumer
Television Commercial(s): AutoNetTV Media, Inc.
Print Ad: Pep Boys Marketing Team
Digital Display Ad: AutoNetTV Media, Inc.
Direct Mail Piece, Brochure, Booklets, Handout: AutoNetTV Media, Inc.
Article/Blog/Content Piece: DRiV, Inc.
Video: Topel’s Service Center
Repair Facility/Store Customer Promotion: NAPA AutoCare
Consumer/Community event: Pep Boys Marketing Team
Best Billboard: Pep Boys Marketing Team
Website: DRiV, Inc.
Website (Specifically for Independent Repair Shops): NAPA AutoCare
Social Media Campaign: Pep Boys Marketing Team
Social Media Campaign (Specifically for Independent Repair Shops): Robert Bosch LLC
Media Outreach to Non- English Speaking Audiences: Bosch + Bailey Lauerman
Radio or Podcast: Pep Boys Marketing Team
Outreach to Female Audience: Ziebart International Corporation
Co-Op Advertising (Repair Shop Partnered with Manufacturer/ Distributor to Market): Pep Boys Marketing Team
Merchandising (Point of Purchase, Displays, On/Off Shelf Merchandising): NAPA AutoCare
Best 360-Degree Marketing Campaign: Bosch + Bailey Lauerman
Business-to-Business
Ad Campaign to Distribution/Retail Audience: Purolator
Ad Campaign to Technician/Repair Audience: Cloyes/MBE Group
Ad – Best Use of Graphic: Cloyes/MBE Group
Ad – Best Use of Copy: Raybestos/Brake Parts Inc.
Training Materials: AutoNetTV Media, Inc.
Article/Blog/Content Piece - Technical: DRiV Incorporated
Article/Blog/Content Piece - General Market/Special Interest: Endeavor Business Media - PTEN Magazine
Logo Design/Usage: Traction Factory
Website: DRiV Incorporated Promotional Goods, Gear
Marketing Collateral: DRiV Incorporated
Special Promotion and/or Promotional Event: MAHLE Aftermarket
Packaging: Purolator
Social Media Campaign: Interstate Batteries and PACE
Tradeshow Booth: EasyCare
App for a Mobile Device: Robert Bosch LLC
Use of Video - Technical: WIX Filters and Wray Ward
Use of Video - General Market/Special Interest: MemberCare
Best 360-Degree Marketing Campaign: MOTOR Information Systems
Newsletter: DRiV Incorporated
Business-to-Consumer
Television Commercial: NAPA AutoCare
Print Ad - Best Use of Graphic: National Tire Distributors
Digital Display Ad - Best Use of Graphic: WIX Filters and Wray Ward
Digital Display Ad - Best Use of Copy: Robert Bosch LLC
Direct Mail Piece: Schaeffler Group USA Inc.
Article/Blog/Content Piece: DRiV Incorporated
Video: WIX Filters and Wray Ward
Special Promotions: Traction Factory
Consumer/Community Event: NAPA AutoCare
Posters and Signage: National Tire Distributors
Website: Traction Factory
Social Media Campaign: Pilot Automotive
Social Media Campaign – for Vehicle Service Shops: Robert Bosch LLC
Media Outreach to Non-English Speaking Audiences: BCA Bearings by NTN
Radio/Podcast/Community Outreach: Wrench Nation
Media Outreach to Female Audience: Pilot Automotive
Co-op Advertising (Repair Shop Partnered with Manufacturer/Distributor to Market): DRiV Incorporated
Merchandising - Point of Purchase, Displays, on/off Shelf Merchandising: Traction Factory
Best 360 Degree Marketing Campaign: Purolator
Print Ad - Best Use of Copy: Lumileds/MBE Group
