Auto Care Women in Auto Care Awards

Automotive Communications

Recognizing companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts throughout the past year. The communications awards cover several Business to Consumer and Business to Business categories. Campaigns must have launched between September 1, 2021 - August 31, 2022 and companies can submit for as many categories as they see fit. The fee is $199 for the first entry and $125 for each additional entry. 

The deadline for entries is Friday, September 2nd.

Recognized via the following channels

  • Featured in press release announcement;

  • Recognition during the Women in Auto Care Automotive Communications Awards Ceremony during AAPEX in Las Vegas;

  • Highlighted on Women in Auto Care social media channels;

  • Recognition during the Women in Auto Care Leadership Conference;

  • Recognition on the Women in Auto Care website.

Award Categories

business-to-Business

CATEGORY DESCRIPTION
BB1Best ad campaign to distribution/retail audienceInclude a brief description and any analytics/results along with a copy of the ad.  Add in placement strategy.
BB2Best ad campaign to technician/repair audienceInclude a brief description and any analytics/results along with a copy of the ad. Add in placement strategy.
BB3Best ad (to either distribution/retail or technician/repair audience)Include a brief description and any analytics/results along with a copy of the ad.  Add in placement strategy.
BB4Training communicationsIncludes any sort of event or marketing/ communications.  Include images, analytics, strategy and/or goals.
BB5Article/blog/content piece - technicalTechnical to include heavy duty, mechanical and collision.
BB6Article/blog/content piece - general market/special interest 
BB7NewsletterInclude screenshot or link to newsletter along with the purpose and audience for the newsletter.  Add analytics and audience information.
BB8Logo design/usageExplain reasoning for logo decisions and before and after if applicable.
BB9WebsiteInclude website before/after and analytics showing success of new website.  Goals, unique tools and functionality.
BB10Promotional goods, gear, marketing collateralInclude images, strategy and goals of promotion.
BB11Special promotion and/or promotional eventInclude images, strategy and goals of promotion or event along with any measurables
BB12PackagingExplain strategy behind decisions and include images of packaging.
BB13Social media campaignPlease include screenshots of the effort along with a campaign description and analytics.
BB14Trade show boothInclude images, description, strategy and any unique and interesting elements of the booth.
BB15App for a mobile devicePlease include screenshots of the effort along with a description and analytics.
BB16Use of video - technicalInclude link to video, placement, strategy, goals and analytics.
BB17Use of video - general market/special interestInclude link to video, placement, strategy, goals and analytics.
BB18Best 360-degree marketing campaignPrint, digital, social, content, promotions, full marketing campaign.   
Include the ad materials/screenshots and brief description of the campaign and analytics.
BB19Best campaign embracing diversity, equity, and inclusionPlease provide a brief description of the campaign along with any sort of event or marketing/ communications. Include images, analytics, strategy and/or goals. 

 

 

Business-to-consumer

CATEGORY DESCRIPTION
BC1Television commercial(s)Include link to view commercial, along with brief description of the campaign and any analytics/results.
BC2Print adInclude a brief description and any analytics/results along with a copy of the ad. Add in placements.
BC3Digital display adInclude a brief description and any analytics/results along with a copy of the ad.
BC4Direct mail piece, brochure, booklet, handoutInclude a brief description and any analytics/results along with a copy of the piece.
BC5Article/blog/content piece Include where the content piece was published and any analytics/results. Include purpose and goals of piece.
BC6VideoDemo video, training, educational. Include link to video along with brief description of campaign along with any analytics results.
BC7Repair facility/store customer promotion Includes promotional events or marketing materials. Include images, strategy, goals and any measurables.
BC8Consumer/community eventInclude goals of event and how those goals were accomplished.  
Any telling analytics, how many in attendance, how was it promoted, what was its purpose?
BC9Best billboardInclude images, strategy goals and placement reach.
BC10WebsiteInclude website before/after. Analytics showing success of new website.  
What were the goals of the new site, why was it needed? Any interesting tools or functionality?
BC11Website (specifically for independent repair shops)Include website before/after images and analytics showing success of new website.
BC12Social media campaignPlease include screenshots of the effort along with a campaign description and analytics.  Could be company’s social media page(s), or a campaign with social media influencers.
BC13Social media campaign (specifically for independent repair shops)Please include screenshots of the effort along with a campaign description and analytics.
BC14App for a mobile devicePlease include screenshots of the effort along with a campaign description and analytics.
BC15Media outreach to non-English-speaking audiencesIncludes any sort of event or marketing/ communications.  Include images, analytics, strategy and/or goals.
BC16Radio or podcastAdd link to media along with analytics and detailed description.
BC17Outreach to female audienceIncludes any sort of event or marketing/ communications.  Include images, analytics, strategy and/or goals.
BC18Co-op advertising 
(repair shop partnered with manufacturer/distributor to market)
Provide supporting materials and any results/analytics (i.e., special promotion partnered with Akebono Brakes and Smiths’s Automotive).
BC19Merchandising 
(point of purchase, displays, on/off shelf merchandising)
Includes point of purchase, displays, on/off shelf merchandising.  Please include images, strategy and any results measured from effort.
BC20Best 360 degree marketing campaignPrint, digital, social, content, promotions, full marketing campaign.  
Include the ad materials/screenshots, etc. Brief description of the campaign and analytics.
BC21Best campaign embracing diversity, equity, and inclusionPlease provide a brief description of the campaign along with any sort of event or marketing/ communications. Include images, analytics, strategy and/or goals. 

 

 

2021 award winners

Business-to-Business

Category: Best Ad Campaign to Distribution/ Retail Audience
Company: NAPA AutoCare
Submission: NAPA T&E Virtual Product Show

Category: Best Ad Campaign to Technician/Repair Audience
Company: DRiV, Inc.
Submission: Garage Gurus 2021 Spring Media Campaign Creative and Analytics

Category: Best Ad to Either Distribution/ Retail or Technician/ Repair Audience
Company: Snap-on Tools/ Traction Factory
Submission: PT338 Stubzilla

Category: Training Communications
Company: DRiV, Inc.
Submission: Walker Colorado Emissions Regulations Training Communications

Category: Article/ Blog/ Content Piece – Technical
Company: ADVICS & MBE Group
Submission: Best Technical Article

Category: Article/ Blog/ Content Piece - General Market/Special Interest
Company: Ziebart Corporation
Submission: Veteran Franchisee Spotlight

Category: Newsletter
Company: JohnDow Industries
Submission: EuroVent Newsletter

Category: Logo Design/ Usage
Company: Pep Boys
Submission: Pep Boys Centennial Rebrand

Category: Website
Company: DRiV, Inc.
Submission: Monroe.com Website Refresh

Category: Promotional Goods, Gear, Marketing Collateral
Company: BCA Bearings by NTN / Bower Bearings by NTN
Submission: BCA / Bower Summer Fun Promotion

Category: Special Promotion and/or Promotional Event
Company: MOTOR Information Systems
Submission: MOTOR Top 20 Awards

Category: Packaging
Company: Lumileds
Submission: Philips Upgrade Lighting Packaging

Category: Social Media Campaign
Company: GATES
Submission: PROTECT THE RIDE Vehicle Owner Education Campaign

Category: Best App for Mobile Device
Company: NAPA AutoCare
Submission: NAPA AutoCare Mobile App

Category: Use of video – Technical
Company: AutoNetTV Media, Inc.
Submission: Gates Modular Hoses

Category: Use of Video - General Market/Special Interest
Company: NAPA AutoCare
Submission: NAPA Apprenticeship Program Video

Category: Best 360-Degree Marketing Campaign
Company: Plews & Edelmann
Submission: Plews & Edelmann Elite Power Steering Program

Business-to-Consumer

Category: Television Commercial
Company: Pep Boys
Commercial: Pep Boys Celebrating 100 Years TV Spot

Category: Print ad
Company: NAPA AutoCare
Submission: INSIGHT Print Ad

Category: Digital Display Ad
Company: Pep Boys
Submission: Centennial Anthem

Category: Direct Mail Piece, Brochure, Booklets, Handout
Company: Snap-on Diagnostics / Traction Factory
Submission: Fast-Track Intelligent Diagnostics

Category: Article/ Blog/ Content Piece
Company: Endurance Warranty
Submission: What Does It Mean to Be ASE Certified?

Category: Video             
Company: AutoNetTV Media, Inc.
Submission: Permatex Pro-Tips

Category: Consumer/ Community event
Company: Pep Boys
Submission: Pep Boys Road Trip Events

Category: Website
Company: Purolator Filters
Submission: New Website Award: Business-to-Consumer

Category: Social Media Campaign
Company: Idemitsu Lubricants America
Submission: Digital Brand Awareness Campaign

Category: Social media Campaign (Specifically for Independent Repair Shops)
Company: Schaeffler USA Inc.
Submission: REPXPERT Swag Bag Giveaway

Category: Radio or Podcast
Company: Ziebart Corporation
Submission: COVID-19's Impact on Transportation

Category: Co-op advertising (Repair Shop Partnered with Manufacturer/ Distributor to Market)
Company: NAPA AutoCare
Submission: NAPA PROimage Co-Op Offer

Category: Best 360 Degree Marketing Campaign
Company: Pep Boys
Submission: Pep Boys Centennial 

Past winners

2020 Award Winners

Business-to-Business

Best Ad Campaign to Distribution/ Retail Audience: Continental

Best Ad Campaign to Technician/ Repair Audience: DRiV, Inc.

Best Ad (to Either Distribution/ Retail or Technician/Repair Audience): Raybestos

Training Communications: DRiV, Inc.

Article/ Blog/ Content Piece – Technical: DRiV, Inc.

Article/Blog/Content Piece - General Market/Special Interest: EasyCare

Newsletter: DRiV, Inc.

Logo Design/Usage: GWC

Website: ADVICS/MBE Group

Promotional Goods, Gear, Marketing Collateral: Snap-On Tools/Traction Factory

pecial Promotion and/or Promotional Event: NAPA AutoCare

Trade Show Booth: Brake Parts/Raybestos

Best App for Mobile Device: KYB

Use of Video – Technical: DRiV, Inc.

Use of Video - General Market/Special Interest: Snap-On Tools/Traction Factory

Best 360-Degree Marketing Campaign: DRiV, Inc.

Business-to-Consumer

Television Commercial(s): AutoNetTV Media, Inc.

Print Ad: Pep Boys Marketing Team

Digital Display Ad: AutoNetTV Media, Inc.

Direct Mail Piece, Brochure, Booklets, Handout: AutoNetTV Media, Inc.

Article/Blog/Content Piece: DRiV, Inc.

Video: Topel’s Service Center

Repair Facility/Store Customer Promotion: NAPA AutoCare

Consumer/Community event: Pep Boys Marketing Team

Best Billboard: Pep Boys Marketing Team

Website: DRiV, Inc.

Website (Specifically for Independent Repair Shops): NAPA AutoCare

Social Media Campaign: Pep Boys Marketing Team

Social Media Campaign (Specifically for Independent Repair Shops): Robert Bosch LLC

Media Outreach to Non- English Speaking Audiences: Bosch + Bailey Lauerman

Radio or Podcast: Pep Boys Marketing Team

Outreach to Female Audience: Ziebart International Corporation

Co-Op Advertising (Repair Shop Partnered with Manufacturer/ Distributor to Market): Pep Boys Marketing Team

Merchandising (Point of Purchase, Displays, On/Off Shelf Merchandising): NAPA AutoCare

Best 360-Degree Marketing Campaign: Bosch + Bailey Lauerman

2019 Award Winners

Business-to-Business

Ad Campaign to Distribution/Retail Audience: Purolator

Ad Campaign to Technician/Repair Audience: Cloyes/MBE Group

Ad – Best Use of Graphic: Cloyes/MBE Group

Ad – Best Use of Copy: Raybestos/Brake Parts Inc.

Training Materials: AutoNetTV Media, Inc.

Article/Blog/Content Piece - Technical: DRiV Incorporated

Article/Blog/Content Piece - General Market/Special Interest: Endeavor Business Media - PTEN Magazine

Logo Design/Usage: Traction Factory

Website: DRiV Incorporated Promotional Goods, Gear

Marketing Collateral: DRiV Incorporated

Special Promotion and/or Promotional Event: MAHLE Aftermarket

Packaging: Purolator

Social Media Campaign: Interstate Batteries and PACE

Tradeshow Booth: EasyCare

App for a Mobile Device: Robert Bosch LLC

Use of Video - Technical: WIX Filters and Wray Ward

Use of Video - General Market/Special Interest: MemberCare

Best 360-Degree Marketing Campaign: MOTOR Information Systems

Newsletter: DRiV Incorporated

Business-to-Consumer

Television Commercial: NAPA AutoCare

Print Ad - Best Use of Graphic: National Tire Distributors

Digital Display Ad - Best Use of Graphic: WIX Filters and Wray Ward

Digital Display Ad - Best Use of Copy: Robert Bosch LLC

Direct Mail Piece: Schaeffler Group USA Inc.

Article/Blog/Content Piece: DRiV Incorporated

Video: WIX Filters and Wray Ward

Special Promotions: Traction Factory

Consumer/Community Event: NAPA AutoCare

Posters and Signage: National Tire Distributors

Website: Traction Factory

Social Media Campaign: Pilot Automotive

Social Media Campaign – for Vehicle Service Shops: Robert Bosch LLC

Media Outreach to Non-English Speaking Audiences: BCA Bearings by NTN

Radio/Podcast/Community Outreach: Wrench Nation

Media Outreach to Female Audience: Pilot Automotive

Co-op Advertising (Repair Shop Partnered with Manufacturer/Distributor to Market): DRiV Incorporated

Merchandising - Point of Purchase, Displays, on/off Shelf Merchandising: Traction Factory

Best 360 Degree Marketing Campaign: Purolator

Print Ad - Best Use of Copy: Lumileds/MBE Group



for questions

MIssy-Stephens
Missy Stephens
Community Engagement Manager

missy.stephens@autocare.org

 

(240) 333-1072