Import Product and Marketing Awards
The Import Product and Marketing Awards recognizes innovative products and marketing programs designed to serve the import aftermarket.
The program features various categories and is an opportunity for all AAPEX exhibitors to gain visibility and recognition of product and marketing concepts for import nameplate vehicles.
award categories and criteria
Best Overall Aftermarket Product or Product Line for Import Vehicles
- Commercial success record, widely distributed
- Market demand
- Profit potential for the distribution chain
- Presentation and packaging
Best New Product or Product Line for Import Vehicles
- Innovation/ingenuity in design
- Market need and appeal
- Launched between AAPEX 2022 and AAPEX 2023
Best Functional Fluid for Import Vehicles
- Packaging and presentation
- Market demand
- Profit potential for distribution chain
- Approvals and/or certifications
- Uniqueness
Best New Tool for Repairs on Import Vehicles
- Innovation/ingenuity in design
- Impact for technicians/consumers
- Functionality
- Design and presentation
- Launched between AAPEX 2022 and AAPEX 2023
Best Problem-Solver for Import Vehicles
Products manufactured by the OE makers are sometimes prone to premature failure. Solutions to those failures can be found in products manufactured or remanufactured by the auto care industry.
- Innovation/ingenuity in design
- Shows consumer need
- Functionality
- Ease of installation information/instructions
Best Packaging of a Product or Product Line for Import Vehicles
- Design and presentation
- Ease to open and reclose packaging
- Packaging quality, sufficient strength to protect product and prevent package degradation
- Product identification and labeling to verify contents
Best Merchandising/Advertising of a Product or Product Line for Import Vehicles
- Relevance of advertising platform for campaign strategy
- Creativity, design, and presentation of brand messaging
- Concept and message relevance on the market
- Effectiveness
Best Catalog of a Product Line for Import Vehicles
- Design and overall appeal
- Overall layout and organization
- Comprehensiveness
- Useability
- Up-to-date coverage
- Use of cutting-edge technology
Best Electronic Media for Import Vehicles
- Concept & impact
- Design, presentation, structure and ease of navigation
- Relevance of message
- Innovation and ingenuity of electronic media design
entry fees
entry fee for 5 or more entries
Early-Bird (by Aug. 31): $175
Standard (after Aug. 31): $200
entry fee for Import Vehicle Community sponsors
Early-Bird (by Aug. 31): $200
Standard (after Aug. 31): $225
entry fee for Import Vehicle Community members
Early-Bird (by Aug. 31): $250
Standard (after Aug. 31): $275
Regular entry fee
Early-Bird (by Aug. 31): $275
Standard (after Aug. 31): $300
Late entry fee: Oct. 23 - Oct. 27
$400 per entry
Additionally, it serves as a well-deserved acknowledgment for the engineers, product managers, and marketing and sales team members who have contributed to the product's success."
-Sue Spencer, Media Manager, Barolin + Spencer Marketing Communications
view our 2022 award winners
ATEQ TPMS Tools
VT67
Continental Automotive Systems, Inc.
Continental Autodiagnos TPMS Tools
HELLA Automotive Sales, Inc.
HELLA Black Magic LED TOUGH Lightbars
Continental Automotive Systems, Inc.
Next Generation REDI-Sensor TPMS Sensors
LIQUI MOLY
LIQUI MOLY Top Tec 4210 0W30
Lumileds
Philips Automotive Bulb Finder
LIQUI MOLY
LIQUI MOLY 20L Canisters
Lumileds
Philips Ultinon Drive LED Lightbar Promotional Video
Robert Bosch LLC
Rethink Reman