Pursuit of Excellence Award: Recognizing Special Achievement

Pursuit of Excellence Award: Recognizing Special Achievement

This annual award is presented in recognition of excellence in business performance and the setting of high standards as an example for others to follow. Such performance may be related to innovative and successful methods of management, marketing, manufacturing or service. In addition, this award may be presented for exemplary volunteer or advocacy efforts made on behalf of the winner's company and/or industry. Award winners must be an AWDA member or employed by an AWDA member company.

2023 RECIPIENT: Jennifer Tio

The Aftermarket Warehouse Distributors Association (AWDA), a community of the Auto Care Association, presented its 2023 Pursuit of Excellence Award to Jennifer Tio, president and CEO of Maximum Marketing.  The award was presented by AWDA Secretary Chase Baxley at the association’s 2023 Annual Conference on October 29th in Las Vegas.


Established in 1983, the Pursuit of Excellence Award is presented exclusively to an AWDA member for special achievement and for the setting of high standards as an example for others to follow, in business and in volunteer or advocacy efforts.


Jennifer Tio joined Maximum Marketing Services, Inc. in 1985 as an account executive and currently serves as the president and owner of the agency.  She has spent her career providing communications and consulting services to a wide variety of clients doing business in the motor vehicle aftermarket.


A talented business professional, Tio is experienced in the management and execution of effective marketing programs, from advertising and public relations to sales support and promotions.  She is an accomplished focus group moderator and under her leadership, Maximum Marketing Services has been recognized with numerous honors for award winning designs and successful communications programs.


Tio is an aftermarket industry advocate and active in many professional organizations, including the University of the Aftermarket Foundation where she holds the role of executive director.


She has served as president of the Car Care Council Women’s Board (now Women in Auto Care) and treasurer of the Automotive Communications Council.


Tio received an Automotive Aftermarket Professional (AAP) designation and was recognized with the Northwood University Automotive Aftermarket Management Education Award.  She has also been honored as Aftermarket Woman of the Year.


A Chicago-area native, Tio earned a Bachelor of Business Administration degree from Saint Mary’s College in Notre Dame, Indiana and a Master of Business Administration in marketing and finance from Loyola University of Chicago.


Previous Award Recipients
  • 2022 Todd Leimenstoll
  • 2021 Mauro Cifelli
  • 2020 The Merrill Company and Arnold Motor Supply
  • 2019 Young Auto Care Networking Group (YANG)
  • 2018 Tom Seboldt
  • 2017 Corey Bartlett
  • 2016 Aftermarket Auto Parts Alliance
  • 2015 Wix Filters
  • 2014 Wilson McMillion
  • 2014 George Segal
  • 2013 John Bartlett, Jr.
  • 2012 Frank Frederick
  • 2011 Richard Beirne, MAAP
  • 2010 David Caracci
  • 2010 Brian Cruickshank, MAAP
  • 2009 Rusty Bishop
  • 2008 Dennis Welvaert
  • 2007 Jay Burkhart
  • 2006 Bill Schlatterer
  • 2005 Jerry McCabe
  • 2004 Rosemary Hall
  • 2003 Barbara Cunningham, Jim Eady
  • 2002 Jon Owens, AAP
  • 2002 Ken Mullen, AAP
  • 2001 Richard H. Morgan, AAP
  • 2000 Bill Dotson, AAP
  • 1999 John M. Riess
  • 1998 Standard Motor Products
  • 1997 Moog Automotive
    Chuck Udell, AAP
  • 1996 Dayco Products Inc.
  • 1995 Robert Egan, AAP
    Jack Creamer, AAP
  • 1994 A.E. Clevite Engine Parts
    The Gates Rubber Company
  • 1993 Triad Systems Corporation
  • 1992 John Castle
    Rosemary Hall
    Charles J. Monahan
  • 1991 Robert Miller
    Stephen C. Horn, AAP
  • 1990 Gus Carlson
    Richard D. Kudner
  • 1989 William Wade, AAP
  • 1988 Jack Heyler, Automotive Service Association
    Tenneco Automotive Wagner Division, Cooper Industries
  • 1987 S.R. "Dick" Downey
    Charles J. Monahan
    Robert H. Raff, MAAP
  • 1986 Jay L. Love
    N. Birnie Pryor
    Kenneth D. Walker, AAP
  • 1984 Worldparts Corporation
    Louis A. Zuanich, AAP
  • 1983 ACDelco, General Motors Corporation
    Federal-Mogul Corporation
  • 1982 Bank of America
    Ford Motor Company