Taking the monthly Industry Indicators Report (IIR) to a new level, the Auto Care Association
and Northwood University partnered to produce the Business Confidence Index (BCI) and Economic Confidence Index (ECI). Starting in 2011, the purpose of this survey is to enhance Auto Care Association member understanding of the auto care industry
by recording their thoughts on the current and future course of the industry.
Results are calculated and reported in the weekly member newsletter, Auto Care Insider Weekly and in Auto Care Insider Magazine.
