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Lifetime Achievement Award in Honor of Martin Fromm

This very selective award recognizes individuals who have, over the course of a career spanning many years, distinguished themselves through their integrity, unselfish commitment to, and high level of performance within the motor vehicle aftermarket industry.

Nominees will be considered "backbones" of the industry, individuals who have led great organizations of all sizes and/or industry causes, created jobs and/or opportunities and demonstrated exemplary service to customers, suppliers, peers and the motoring public. Award winners need not be AWDA members.

AWDA’s Lifetime Achievement Award recognizes individuals who have, over the course of many years, distinguished themselves through their unselfish commitment to, and high level of performance within, the motor vehicle aftermarket industry. The award is named in honor of former AWDA President Martin Fromm.

Fee details

Nomination Fee: None

Presented at

Event ended

79th Annual AWDA Business Conference

The 2026 AWDA Conference is a two day event of pre-scheduled one-on-one business meetings centered around maintaining existing relationships between the premier suppliers and distributors in the industry.

  • Date November 1–2, 2026
  • Location Venetian Resort & Casino, Las Vegas, NV Get directions

2026 recipients

Presented at 79th Annual AWDA Business Conference

  • Bo Fisher

    Fisher Auto Parts

    Named for former AWDA President Martin Fromm, the award recognizes individuals whose long-term commitment and performance have distinguished them within the motor vehicle aftermarket. AWDA Chairperson Fletcher Lord III presented the award. 


    As chairman and CEO of Fisher Auto Parts, Bo Fisher has built upon a remarkable family legacy while leading one of the industry’s most respected independent distribution organizations. Under his leadership, the company expanded to approximately 500 company-owned locations and many more independent locations across 18 states, achieving tenfold growth over two decades while remaining debt-free. 


    Fisher has championed collaboration among independent distributors and built an organization grounded in relationships, customer service, integrity and commitment to the professional automotive service industry. His dedication to education continues the vision of his father, Art Fisher, through the Art Fisher Memorial Scholarship program, annual scholarships and the KOI/Fisher Training Cavalcade. His contributions earned him the Mort Schwartz Excellence in Education Award. 


    Throughout his career, Fisher has demonstrated humility, loyalty, generosity and a willingness to share knowledge and opportunity. His legacy extends beyond the company he has grown to the industry he has strengthened, the people he has inspired and the opportunities he has created.


Previous Award Recipients
  • 2025 Bill Long
  • 2024 Sue Godschalk
  • 2023 Fred Bunting
  • 2022 Aaron Lowe
  • 2021 Richard Beirne
  • 2020 E. Fletcher Lord, Jr., AAP
  • 2019 Rusty Bishop
  • 2018 Greg Henslee
  • 2017 Tom Gallagher
  • 2016 Larry Pavey
  • 2015 Michael Lambert
  • 2014 Dale Larson
  • 2013 Walter Spence
  • 2013 Clay Buzzard
  • 2012 Jack F. Creamer
  • 2011 Lawrence I. Sills
  • 2010 Robert J. Susor
  • 2009 Neal L. Williams, Sr.
  • 2008 Richard H. Morgan
  • 2007 Aaron Berkowitz
  • 2006 Arthur E. Lottes, III
  • 2005 David O’Reilly
  • 2004 Kathleen Schmatz
  • 2003 Mort Schwartz
  • 2002 Al Gaspar, AAP
  • 2001 Robert R. Miller
  • 2000 Larry McCurdy
  • 1999 Tim Lee, AAP
  • 1998 Basil Mezines
  • 1997 Robert Raff, MAAP