Educating Content Professionals Is What We Do

ACPN's mission is to Educate, Inspire and Connect industry professionals who specialize in the management of automotive, heavy duty, equipment, agriculture, and/or powersports product related content. ACPN provides several educational opportunities to it's members, and provides a forum for discussing and promoting best practices within the aftermarket industry.

ACPN Pipeline

The ACPN Pipeline is the ACPN community's direct connection to media content, including education and commentary from industry and community thought leaders, which supports ACPN's mission to Educate, Inspire and Connect. The ACPN Pipeline currently contains the following on-demand* media content:



Webinars

Live webinars centered around educational topics geared towards content professionals.

Webcast Series

Webcast interviews and commentary with ACPN community thought leaders.

*All content is available on-demand to Auto Care Members only.

 

Recording Now Available!*

Shining A Light On Your ACES Data

Wednesday, January 25th, 2023 | 2:00 p.m. - 2:30 p.m. ET

ACES® is an elegant standard, capable of conveying your vehicle fitment data simply, but it’s not always easy to get it right.  We know why good data is important, but we may not know how to find and address challenges in our own data.  If you’re not sure where to start on the path to assessing and improving your ACES® data, start with this webinar.

In this webinar, you will:

  • see some common real-world ACES® mistakes
  • learn how they happen
  • learn how to find them
  • learn how to fix them
  • learn how to prevent them going forward

    *On-Demand access for Auto Care member companies only.

    50th annual Knowledge Exchange Conference

    Registration Now Open!

    May 21 - 24, 2023 | Orlando, Florida

    The annual ACPN Knowledge Exchange conference is the largest gathering of content professionals and their business solution providers. The conference provides educational opportunities through Keynotes, General Sessions and Multi-Track Breakout Sessions. The conference also provides a tradeshow, an awards ceremony and vast networking opportunities.

    ACP Designation

    How to Apply

    Applicants must submit a short work history write-up of your position(s) and responsibilities along with a completed ACP designation application to uofareg@northwood.edu.

    Application

    The University of the Aftermarkets Automotive Content Professionals (ACP) Designation program codifies and accurately defines the skills and experiences to become a professional content manager. It denotes a path that professionals can follow in order to develop the skills, contacts, and knowledge that define today's content-management professional.

    The Automotive Content Professional (ACP) designation program was created through a special partnership with the University of the Aftermarket (Northwood University). This program codifies and accurately defines the skills and experiences to become a professional content manager. It denotes a path that professionals can follow in order to develop the skills, contacts, and knowledge that define today's content-management professional.

    The ACP designation is awarded each year at a ceremony at the annual ACPN Knowledge Exchange Conference.

    eligibility

    Content/catalog professionals, as well as supplier members of ACPN and the Auto Care Association.

    requirements

    To attain the ACP designation, professionals must fulfill the following:

    • At least three years of professional aftermarket experience
      • must submit a short work history write-up of your position(s) and responsibilities along with a completed ACP designation application to uofareg@northwood.edu.
    • ACP Coursework
      • ACP courses include seminars held at the ACPN conference and catalog/content specific courses held by the University of the Aftermarket.
    • Aftermarket Data Standards Workshop
      • Check the course calendar for the next "Aftermarket Data Standards" workshop. Generally, these workshops are held twice per year. Note: This class can be waived for those who are already sufficiently proficient in ACES & PIES data standards. Email the University of the Aftermarket at uofareg@northwood.edu to find out about waiver requirements.
    • ACPN Program Participation
    • Applied Knowledge Paper
      • Successful candidates must write a five-paper applied knowledge paper on any content-management topic. Click here to submit your paper topic and to receive submission instructions.
    • ACPN Service
      • ACPN Service is defined as any service provided to the Automotive Content Professionals Network. This could include (but is not limited to) holding an officer's role, committee membership, speaking, and content excellence award judging. Final approval of ACPN Service component will come from the ACPN Chairman.
    • Electives
      • must complete an additional 0.3 CEUs on any aftermarket subject. These CEUs may come from any University of the Aftermarket or University of the Aftermarket approved program. See the Course Calendar for examples.

    For transcript requests and/or questions, please visit the University of the Aftermarket's ACP Designation Program website.