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Demand Index

Know how your products perform against the market.

Demand Index, housed on the TrendLens platform, helps aftermarket companies know how their products are performing against the market with the only tool that provides hard part and other parts performance data from point of sales transactions.


Data Sourced from the top retail and commercial distribution businesses

Advanced Auto Parts
ADN
AutoZone
Bridgestone
Federated
Napa
Pronto
O'Reilly
1-800 Radiator

Key benefits of Demand Index market data

Now, you have access to dozens of product groups, from filters to wheel hub bearings at a more detailed level, giving better market data on the specific products you sell.

Improve Line Reviews

The best source of real-world data available by product line in our industry. Come to the table on the same page as your customer.

You vs. the Market

With two unique views of product sales, unit index and dollar index, demand index helps you know how your product categories are performing compared to the market​.

Dive Deeper with Regional Views

With 4 distinct regions, dissect trends beyond the national view.

View Regions

Gauge Marketing Effectiveness

Demand index can show you which marketing strategies have helped you outperform the market​.

Available Product Groups

New Product Groups Released!
Categories Product Groups
ADAS
  • ADAS
Application Electrical
  • Window Lift Motors Assemblies
Batteries
  • Batteries, Automotive
  • Batteries, Gulf Cart
  • Batteries, HD/Commercial
  • Batteries, Lawn & Garden
  • Batteries, Marine
  • Batteries, Powersport
Brake System
  • ABS Wheel Speed Sensors new!
  • Brake Booster / Master Cylinder
  • Brake Calipers
  • Brake Drums
  • Brake Pads
  • Brake Rotors
  • Brake Shoes
  • Brakes, ABS
  • Brakes, Hardware
  • Brakes, Hydraulics
Coolant / Antifreeze
  • Fluids, Coolant & Antifreeze
Cooling
  • Belt Tensioner / Idler Pulley
  • Radiator Fan Assemblies
  • Thermostats & Water Outlets
Drive System
  • Wheel Bearings
  • Wheel Hub Bearings
  • Wheel Seals
Driveline
  • Clutch Kits & Components
  • CV AXLES
Electrical Systems
  • Charging System
  • Sensors, Oxygen
  • Sensors, TPMS
  • Starting System
Engine Management
  • Ignition Systems
  • Ignition, Coils
  • Ignition, Conventional
  • Ignition, Electronic
  • Sensors, Emissions
  • Sensors, Misc.
  • Sensors, Position
  • Timing Chains
Engine Parts / Components
  • Belt Tensioner / Idler Pulley
  • Timing Belt Kits new!
  • Variable Valve Timing new!
Engine Parts / Components / Driveline
  • Engine & Transmission Mounts
Exchange System
  • Intake/Exhaust Manifolds
Exhaust
  • Catalytic Converters & Mufflers
  • Catalytic Converters new!  
  • Mufflers new!  
Filtration
  • Filters, Air
  • Filters, Cabin
  • Filters, Fuel
  • Filters, Oil
  • Filters, Transmission
Fuel System
  • Fuel Injection
  • Fuel Injectorsnew!
  • Fuel Pumps
  • Throttle Bodies new!
Heating & Cooling System
  • AC Components
  • AC Compressor & Sect Components
  • Belts
  • Blower Motors & Resistors
  • Gaskets
  • Heater Cores new!
  • Hoses, Curved/Branches
  • Radiators
  • Water Pumps
Performance Chemicals
  • Fluids, DEF
  • Fluids, Hydraulic
Ride Control System
  • Air Springs
  • Control Arms
  • Power Steering
  • Power Steering Hoses, Lines, & Components
  • Shocks
  • Steering & Misc. Chassis
  • Struts
  • Loaded Struts new!
  • Bare Struts new!
Spark Plugs
  • Spark Plug
Transmission Fluid
  • Fluids, ATF
Turbo Charge System
  • Turbo Supercharger Kits & Components

 

Regional Demand Index and Economic and Industry Data

GEO 4 
  WEST

     Arizona
     California
     Colorado
     Idaho
     Montana
     Nevada
     New Mexico
     Oregon
     Utah
     Washington
     Wyoming

  MID WEST

     Illinois
     Indiana
     Iowa
     Kansas
     Michigan
     Minnesota
     Missouri
     Nebraska
     North Dakota
     Ohio
     South Dakota
     Wisconsin

  SOUTH

     Alabama
     Arkansas
     Delaware
     District of Columbia
     Florida
     Georgia
     Kentucky
     Louisiana
     Maryland
     Mississippi
     North Carolina
     Oklahoma
     South Carolina
     Tennessee
     Texas
     Virginia
     West Virginia

  NORTH EAST

     Connecticut
     Maine
     Massachusetts
     New Hampshire
     New Jersey
     New York
     Pennsylvania
     Rhode Island
     Vermont

GEO 9 
  PACIFIC

     California
     Oregon
     Washington

  MOUNTAIN

     Arizona
     Colorado
     Idaho
     Montana
     Nevada
     New Mexico
     Utah
     Wyoming

  WEST NORTH CENTRAL

     Iowa
     Kansas
     Minnesota
     Missouri
     Nebraska
     North Dakota
     South Dakota

  EAST NORTH CENTRAL

     Illinois
     Indiana
     Michigan
     Ohio
     Wisconsin

  MIDDLE ATLANTIC

     New Jersey
     New York
     Pennsylvania

  NEW ENGLAND

     Connecticut
     Maine
     Massachusetts
     New Hampshire
     Rhode Island
     Vermont

  WEST SOUTH CENTRAL

     Arkansas
     Louisiana
     Oklahoma
     Texas

  EAST SOUTH CENTRAL

     Alabama
     Kentucky
     Mississippi
     Tennessee

  SOUTH ATLANTIC

     Delaware
     District of Columbia
     Florida
     Georgia
     Maryland
     North Carolina
     South Carolina
     Virginia
     West Virginia

How Does It Work?

The Demand Index provides sales performance data for dozens of product groups based on unit-level and dollar-level point of sale transaction data from a comprehensive list of retail and commercial distribution businesses. With just a few clicks, view custom date ranges of data, overlay multiple categories, examine trends and export data to compare with your own business performance.


What subscribers are saying?

  • Puneesh Malkani

    Demand Index has given us visibility to overall monthly market trends for key product lines that were not being tracked by other market data companies.

    Puneesh Malkani, VP, Category Strategy and Analytics, First Brands Group
  • Thomas Tecklenburg

    Demand Index lets me see how our company’s results compare to the market, as well as how our customers are performing. It's the only platform that I know of that has 80% of market data that is granular by product category and region of the country. It helps us understand the market and impact to Dayco units and dollar growth to price, tariffs, technology and multi- component kits.

    Thomas Tecklenburg, VP, North America Aftermarket, Dayco
  • David Wilbanks

    Supplier participation in the Demand Index is crucial, and we want our suppliers to make full use of the Demand Index to help us manage relevant product lines in the future. This is the best source of real-world data available by product line in our industry, so there is no reason we shouldn't all be taking advantage of what is available here.

    David Wilbanks, Senior Vice President, Merchandise, O'Reilly Auto Parts
  • Auto Care Member

    The Auto Care Demand Index provides us with directional insights and a look into the health of our part categories while allowing complete anonymity and confidentiality of all members.

    Large Automotive Electrical Parts Manufacturer
  • BOSCH

    The Auto Care Demand Index provides BOSCH with one-of-a-kind insight to our hard part product line market trends. This allows my team to make informed decisions which impact both our customer and our business.

    BOSCH
  • Auto Care Member

    Demand Index numbers represent a larger portion of the market than anything else. We use it to benchmark our company’s performance and understand category trends and changes – this gives a true understanding of market demand. The graphical format is great for understanding the changes and variances for data points across time

    Stephen Hensley, Business Intelligence Manager, NGK Spark Plugs
  • Auto Care Member

    We have developed models to predict future sales for our various businesses based on data from Demand Index. It is a convenient source of historical data which we use to establish correlations with data for our various categories

    Mike Williams, Chief Marketing Officer, Hopkins Manufacturing
  • Auto Care Member

    Demand Index helps me measure how my company is trending relative to the rest of the market as it consolidates data from 80% of the U.S. aftermarket. Using this data has improved forecasting and visibility to how economic conditions/weather impact product sales.

    T.J. Fontana, Director of Sales, Dayco Products

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Demand Index Product

Everything in TrendLens ™ Member, plus:

Demand Index (Product Performance Data)


  •   2 Product Groups
  •   $4,000/group for additional Product Groups
  •   Unit Index and Dollar Index
  •   Regional Views
  •   My Data
  •   YTD Report
  •   Economic Industry Indicator Comparison
$6,000/year
Demand Index Product Plus

Everything in Demand Index Product, plus:

Demand Index (Product Performance Data)


  •   4 total Product Groups
  •   $2,000/group for additional Product Groups
$12,000/year