Demand Index
Know how your products perform against the market.
Demand Index, housed on the TrendLens platform, helps aftermarket companies know how their products are performing against the market with the only tool that provides hard part and other parts performance data from point of sales transactions.
Data Sourced from the top retail and commercial distribution businesses
Key benefits of Demand Index market data
Now, you have access to dozens of product groups, from filters to wheel hub bearings at a more detailed level, giving better market data on the specific products you sell.
Improve Line Reviews
The best source of real-world data available by product line in our industry. Come to the table on the same page as your customer.
You vs. the Market
With two unique views of product sales, unit index and dollar index, demand index helps you know how your product categories are performing compared to the market.
Dive Deeper with Regional Views
With 4 distinct regions, dissect trends beyond the national view.
Gauge Marketing Effectiveness
Demand index can show you which marketing strategies have helped you outperform the market.
The best source of real-world data available by product line in our industry. Come to the table on the same page as your customer.
With two unique views of product sales, unit index and dollar index, demand index helps you know how your product categories are performing compared to the market.
Demand index can show you which marketing strategies have helped you outperform the market.
Available Product Groups
New Product Groups Released!
| Categories | Product Groups |
| ADAS |
|
| Application Electrical |
|
| Batteries |
|
| Brake System |
|
| Coolant / Antifreeze |
|
| Cooling |
|
| Drive System |
|
| Driveline |
|
| Electrical Systems |
|
| Engine Management |
|
| Engine Parts / Components |
|
| Engine Parts / Components / Driveline |
|
| Exchange System |
|
| Exhaust |
|
| Filtration |
|
| Fuel System |
|
| Heating & Cooling System |
|
| Performance Chemicals |
|
| Ride Control System |
|
| Spark Plugs |
|
| Transmission Fluid |
|
| Turbo Charge System |
|
Regional Demand Index and Economic and Industry Data
AC Components
NEW ADAS Sensors
NEW Air Springs
Axles, CV
Batteries, Automotive
Batteries, Golf Cart
Batteries, HD/Commercial
Batteries, Lawn & Garden
Batteries, Marine
Batteries, Powersport
Belt Tensioners & Idler Pulleys
Belts
Blower Motors & Resistors
Brake Boosters & Master Cylinders
Brake Calipers
Brake Drums
Brake Friction
NEW Brakes, ABS
NEW Brakes, Hardware
NEW Brakes, Hydraulics
Brake Pads
Brake Rotors
Brake Shoes
Brake Steel
Catalytic Converters & Mufflers
Charging System
Chassis Suspension
Clutch Kits & Components
Control Arms
Emission
Engine & Transmission Mounts
Engine Management Sensors
Filters, Air
Filters, Cabin
Filters, Fuel
Filters, Oil
Filters, Transmission
Fluids, ATF
Fluids, Coolant & Antifreeze
Fluids, DEF
Fluids, Hydraulic
Fuel Injection
Fuel Pumps
Gaskets
Hoses
Hoses & Belts
NEW Ignition Coils
Ignition Components
Ignition, Conventional
Ignition, Electronic
Intake/Exhaust Manifolds
NEW Oxygen Sensors
Power Steering
Power Steering Hoses, Lines & Fittings
Radiators
Radiator Fan Assemblies
Ride Control Suspension
Sensors, Emissions
Sensors, Miscellaneous
Sensors, Position
Shocks
Spark Plugs
Starting Systems
Struts
Thermostats & Water Outlets
NEW Timing Chains
NEW TPMS Sensors
Water Pumps
Wheel Bearings
Window Lift Motors & Assemblies
Wheel Bearings & Seals
Wheel Hub Bearings
Wheel Seals
Arizona
California
Colorado
Idaho
Montana
Nevada
New Mexico
Oregon
Utah
Washington
Wyoming
Illinois
Indiana
Iowa
Kansas
Michigan
Minnesota
Missouri
Nebraska
North Dakota
Ohio
South Dakota
Wisconsin
Alabama
Arkansas
Delaware
District of Columbia
Florida
Georgia
Kentucky
Louisiana
Maryland
Mississippi
North Carolina
Oklahoma
South Carolina
Tennessee
Texas
Virginia
West Virginia
Connecticut
Maine
Massachusetts
New Hampshire
New Jersey
New York
Pennsylvania
Rhode Island
Vermont
California
Oregon
Washington
Arizona
Colorado
Idaho
Montana
Nevada
New Mexico
Utah
Wyoming
Iowa
Kansas
Minnesota
Missouri
Nebraska
North Dakota
South Dakota
Illinois
Indiana
Michigan
Ohio
Wisconsin
New Jersey
New York
Pennsylvania
Connecticut
Maine
Massachusetts
New Hampshire
Rhode Island
Vermont
Arkansas
Louisiana
Oklahoma
Texas
Alabama
Kentucky
Mississippi
Tennessee
Delaware
District of Columbia
Florida
Georgia
Maryland
North Carolina
South Carolina
Virginia
West Virginia
How Does It Work?
The Demand Index provides sales performance data for dozens of product groups based on unit-level and dollar-level point of sale transaction data from a comprehensive list of retail and commercial distribution businesses. With just a few clicks, view custom date ranges of data, overlay multiple categories, examine trends and export data to compare with your own business performance.
What subscribers are saying?
Demand Index has given us visibility to overall monthly market trends for key product lines that were not being tracked by other market data companies.
Puneesh Malkani, VP, Category Strategy and Analytics, First Brands Group
Demand Index lets me see how our company’s results compare to the market, as well as how our customers are performing. It's the only platform that I know of that has 80% of market data that is granular by product category and region of the country. It helps us understand the market and impact to Dayco units and dollar growth to price, tariffs, technology and multi- component kits.
Thomas Tecklenburg, VP, North America Aftermarket, Dayco
Supplier participation in the Demand Index is crucial, and we want our suppliers to make full use of the Demand Index to help us manage relevant product lines in the future. This is the best source of real-world data available by product line in our industry, so there is no reason we shouldn't all be taking advantage of what is available here.
David Wilbanks, Senior Vice President, Merchandise, O'Reilly Auto Parts
The Auto Care Demand Index provides us with directional insights and a look into the health of our part categories while allowing complete anonymity and confidentiality of all members.
Large Automotive Electrical Parts Manufacturer
The Auto Care Demand Index provides BOSCH with one-of-a-kind insight to our hard part product line market trends. This allows my team to make informed decisions which impact both our customer and our business.
BOSCH
Demand Index numbers represent a larger portion of the market than anything else. We use it to benchmark our company’s performance and understand category trends and changes – this gives a true understanding of market demand. The graphical format is great for understanding the changes and variances for data points across time
Stephen Hensley, Business Intelligence Manager, NGK Spark Plugs
We have developed models to predict future sales for our various businesses based on data from Demand Index. It is a convenient source of historical data which we use to establish correlations with data for our various categories
Mike Williams, Chief Marketing Officer, Hopkins Manufacturing
Demand Index helps me measure how my company is trending relative to the rest of the market as it consolidates data from 80% of the U.S. aftermarket. Using this data has improved forecasting and visibility to how economic conditions/weather impact product sales.
T.J. Fontana, Director of Sales, Dayco Products
Take the first step to better performance tracking.
Fill out the form and one of our experts will get in touch with you.
Demand Index Product
Everything in TrendLens ™ Member, plus:
Demand Index (Product Performance Data)
- 2 Product Groups
- $4,000/group for additional Product Groups
- Unit Index and Dollar Index
- Regional Views
- My Data
- YTD Report
- Economic Industry Indicator Comparison
$6,000/year
Demand Index Product Plus
Everything in Demand Index Product, plus:
Demand Index (Product Performance Data)
- 4 total Product Groups
- $2,000/group for additional Product Groups