Behzad Rassuli


Behzad Rassuli
Senior Vice President, Strategic Development

Behzad Rassuli is the senior vice president of the strategic development department at the Auto Care Association, which encompasses the association’s market intelligence, data innovation, community engagement, membership, marketing and communications departments, and operations of the Car Care Council. In his current role as SVP, Strategic Development, Rassuli is responsible for growing the association’s profile and influence in the market, evolving the membership value proposition and creating industry leading research products.

Rassuli joined the Auto Care Association in 2014 as vice president of market intelligence, where he oversaw the market intelligence department, including the association’s flagship Digital Auto Care Factbook publication. Prior to joining the Auto Care Association, Rassuli spent more than four years conducting market research and strategy at CARFAX, helping to grow the company from a vehicle history report provider for a used car purchase, to a business providing value to consumers and dealers throughout the entire vehicle ownership life cycle.

Prior to joining CARFAX, Rassuli spent five years at Arlington, Va.-based Corporate Executive Board and was responsible for competitive intelligence and corporate strategy, as well as having served in research functions servicing the company’s executive membership base.

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