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(BC17) Business-to-Consumer Award: Outreach to Female Audience
Includes any marketing/communications tailored to female audiences. Include images, analytics, strategy, and/or goals.
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(BC16) Business-to-Consumer Award: Radio or Podcast
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(BC15) Business-to-Consumer Award: Media Outreach to Non-English Speaking Audiences
Includes any marketing/communications tactics tailored to non-english speaking audiences. Include images, analytics, strategy, and/or goals.
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(BC14) Business-to-Consumer Award: App for Mobile Device
Please include screenshots of the app along with a description, goal, and analytics.
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(BC13) Business-to-Consumer Award: Social Media Campaign (Specifically for Independent Repair Shops)
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(BC12) Business-to-Consumer Award: Social Media Campaign
Please include screenshots of the effort along with a campaign description, timeframe, strategy, and analytics.
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(BC11) Business-to-Consumer Award: Website Design
Include website before/after. Analytics showing success of new website. What were the goals of the new site, why was it needed? Any interesting tools or functionality?
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(BC10) Business-to-Consumer Award: Website
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(BC1) Business-to-Consumer Award: Television Commercial
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(BB9) Business-to-Business Award: Website Design
Include website before/after and analytics showing success of new website. Include goals, unique tools and functionality.
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(BB8) Business-to-Business Award: Logo Design/Usage
Explain the reasoning for logo decisions, and before and after if applicable. Include subtleties or implied content if applicable.
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(BB7) Business-to-Business Award: Newsletter
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(BB6) Business-to-Business Award: Article/ Blog/ Content Piece (General Market/ Special Interest)
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(BB5) Business-to-Business Award: Digital Content- Article/Blog/Newsletter/eMagazine
Include image of or link to newsletter along with the purpose and audience for the digital content. Include strategy and analytics.
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(BB4) Business-to-Business Award: Training Communications
Includes any marketing/communications with the purpose of obtaining training/continuing education. Include images, analytics, strategy and/or goals.
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(BB3) Business-to-Business Award: Best Ad (Either Distribution/Retail or Technician/Repair Audience)
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(BB2) Business-to-Business Award: Best Ad Campaign to Techncian/ Repair Audience
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(BB19) Business-to-Business Award: Best Campaign Embracing Diversity, Equity, and Inclusion
Please provide a brief description of the campaign along with any supporting materials used in the campaign. Include images, analytics, strategy and/or goals.
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(BB18) Business-to-Business Award: Best 360 Degree Marketing Campaign
Share your integrated strategy including (but not limited to) print, digital, social, content, promotions, SEO and more. Include the materials/screenshots and brief description of the campaign and analytics.
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(BB17) Business-to-Business Award: Use of Video - General Market/ Special Interest