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Business-to-Consumer Award: Innovative Usage of Artificial Intelligence in Marketing
Share how you used AI to enhance a marcomm campaign. Include goal, tool used, supporting materials and results.
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Business-to-Consumer Award: Best Use of Influencer Marketing
Share how you utilized an influencer relationship in a marcomm campaign to reach your goals. Include supporting materials and results.
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Business-to-Business Award: Innovative Usage of Artificial Intelligence in Marketing
Share how you used AI to enhance a marcomm campaign. Include goal, tool used, supporting materials and results.
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Aftermarket Essentials
eLearning Course: Aftermarket Essentials
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2024 AWDA Conference One-on-One Show Meeting Fee
2024 AWDA Conference One-on-One Show Meeting at $65 each. (First four meetings included in company registration fee).
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2024 AWDA Conference One-on-One In Suite Meeting Fee
2024 AWDA Conference One-on-One In Suite Meeting at $125 each. (First four meetings included in company registration fee).
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2024 Auto Care Marketing and Communications Awards
The Auto Care Marketing and Communications Awards are the premier recognition for marcomm and advertising campaigns within the industry.
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2021 Women in Auto Care Week Scholarship Contribution
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(BC9) Business-to-Consumer Award: Mass Media (Billboard, TV, Radio, Podcast, Print Ad)
Include goals, strategy, placement, reach and any other pertinent analytics.
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(BC8) Business-to-Consumer Award: Consumer/Community Event
Include goals of event and how those goals were accomplished. Include analytics such as how many in attendance, how was it promoted, what was its purpose?
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(BC7) Business-to-Consumer Award: Repair Facility/ Store Customer Promotion
Includes promotional events or marketing materials. Include images, strategy, goals, and any measurables.
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(BC6) Business-to-Consumer Award: Use of Online Video
Video can be on any online platform for any purpose. Include link to video along with brief description of campaign and analytics/results.
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(BC5) Business-to-Consumer Award: Digital Content - Article/Blog/Newsletter/eMagazine
Include where the content piece was published and any analytics/results. Include purpose and goals of piece.
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(BC4) Business-to-Consumer Award: Direct Mail Piece, Brochure, Booklet, Handout
Include a brief description including the goal and any analytics/results along with a copy of the piece.
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(BC3) Business-to-Consumer Award: Digital Ad Campaign
Include links or photos to any digital/web based ad campaign (any platform) along with brief description of the campaign and analytics/results.
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(BC21) Business-to-Consumer Award: Best Campaign Embracing Diversity, Equity, and Inclusion
Please provide a brief description of the campaign along with any supporting materials used in the campaign. Include images, analytics, strategy and/or goals.
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(BC20) Business-to-Consumer Award: Best 360 Degree Marketing Campaign
Share your integrated strategy including (but not limited to) print, digital, social, content, promotions, SEO and more. Include the materials/screenshots and brief description of the campaign and analytics.
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(BC2) Business-to-Consumer Award: Print Ad
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(BC19) Business-to-Consumer Award: Merchandising (Point of Purchase, Displays, on/off Shelf)
Please include images, strategy and any results measured from effort.
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(BC18) Business-to-Consumer Award: Co-op Advertising
Highlighting a marketing partnership such as a repair shop partnering with a manufacturer or distributor. Provide supporting materials and any results/analytics.