Improve Your Marketing Strategies and Campaign Effectiveness

July 25, 2023

Join us for a webinar on improving your marketing strategy in the auto care industry, brought to you by the Auto Care Association's Category Management Committee.

This webinar will provide attendees with actionable tips for improving their marketing strategy in the auto care industry.  Judy Novak and Kirsten Von Busch from Experian Automotive will cover the following topics so you can better plan and execute more effective marketing campaigns:

  • How to identify and reach customers by connecting and unifying outdated, fractured or incomplete information;
  • Ways to minimize marketing waste by understanding your market and customers before selecting a campaign audience; and
  • How to improve campaign effectiveness by targeting automotive consumers


  • Kirsten Von Busch, Experian Automotive
  • Judy Novak, Experian Automotive