BETHESDA, Md. – Nov. 27, 2018 – The trend of buying aftermarket
products online is increasing at a growth rate of three times more than the
total aftermarket (excluding tires and accessories), and the auto care industry
must adapt and evolve in order to win on the online superhighway. To help the
industry take advantage of this growth, the Auto Care Association has compiled new
research in its latest report, Disruptive Trends Shaping the
Future of the Auto Care Industry: E-Tailing 2018.
Total e-commerce via public
websites and e-procurement via proprietary systems for professionals are valued
at more than $50 billion, and will grow much faster than the overall
aftermarket through 2020. Disruption to traditional brick-and-mortar distribution and the growth of consolidated
e-tail channels, could bring pricing pressure and transparency, but also bring
new opportunities for growth.
The new report provides a
comprehensive analysis of DIY and DIFM customer behavior, the implications of
the e-tailing penetration in the auto care industry and strategies to avoid
price erosion and disruptions. The report also includes research on:
- Emerging trends in the auto care industry;
- Auto care industry market size, growth and
- Key market trends;
- Sales per channel;
- DIY market size, growth, penetration and
purchasing decision drivers;
- DIFM market size, growth, e-tailer vs. retailer
- E-tailing penetration implications, strategies
and comparative analysis;
- Case studies;
- And more!
Additionally, included in the
report is a teaser on three additional digital disruptors that are projected to
create a transformative $30 billion opportunity in the auto care industry by
2030. These disruptions will be detailed in future reports under the Disruptive Trends Shaping the Future of the
Auto Care Industry series.
report is now available to Auto Care Association members for $499 and to non-members
for $1,599. To learn more or to purchase this publication today, visit digital.autocare.org/etailing2018.