Courtney Pedler

Courtney Pedler fell in love with the automotive aftermarket more than 35 years ago, starting as a delivery driver at her father’s auto parts stores, before discovering her true calling—aftermarket content and data. For the past 25 years, she’s devoted her career to making parts information smarter, cleaner, and easier to use, believing that great data drives great business. As co-founder and CEO of Autology Data Management Group, Past Chair of the Automotive Content Professionals Network (ACPN), and Women in Auto Care Lifetime Achievement Award winner, Courtney blends deep industry expertise with an infectious enthusiasm for helping the aftermarket thrive. Whether she’s wrangling product data files or championing industry standards for content, she brings the same dedication, curiosity, and love (yes - love) that sparked her passion on day one.