Auto Care Data Standards Adoption in Colombia Gains Momentum

October 2, 2023
By Zoi' Holloway

BOGOTA, Colombia – October 2, 2023 –  
InternationalThe Auto Care Association is helping to drive the adoption of United States automotive aftermarket data standards in Colombia, with Mercado Libre and Imotriz recently announcing their successful adoption of the association’s data standards for their Colombian marketplaces. Mercado Libre is the largest marketplace in Latin America, and Imotriz is an auto parts marketplace with coverage in Colombia, Ecuador, Costa Rica and Mexico. This is a significant step forward for the adoption of data standards in Colombia and throughout Latin America. 

The announcement was made during a data standards seminar organized by the Auto Care Association, Mercado Libre, Asopartes and Imotriz on Sept. 5, 2023, in Bogota, Colombia. The seminar was part of the Auto Care Association's trade promotion initiatives, made possible by the Market Development Cooperator (MDCP) award from the U.S. Department of Commerce, International Trade Administration. More than 120 industry stakeholders attended the seminar, which focused on the adoption and benefits of ACES (Aftermarket Catalog Exchange Standard) and PIES (Product Information Exchange Standard) developed by the Auto Care Association. 

“We are pleased to see that Mercado Libre and Imotriz have adopted our data standards for their Colombian marketplaces,” said Jonathan Larsen, vice president, standards and digital products, Auto Care Association. “Our standards are driving innovation and competitiveness in the region. This is a significant step forward for the adoption of data standards in Colombia and throughout Latin America.” 

“Standardized product data benefits all players in the supply chain, from manufacturers to online marketplaces like us,” said Mariano Vainstein, marketplace director, LATAM, Mercado Libre. “We're thrilled to implement data standards that enhance communication and efficiency in the industry.” 

“We believe that data standards are essential for the growth and success of the Colombian automotive aftermarket industry,” said Jorge Mario Ortiz, CEO, Imotriz. “By adopting the Auto Care Association's data standards, we are making it easier for our customers to find the products they need and for our suppliers to reach a wider audience.” 

The Auto Care Association continues to promote the adoption of data standards to improve the efficiency and accuracy of product data communication in the automotive aftermarket industry and will host similar data standards adoption seminars in other key Latin American markets over the coming months.  

For more information on the Auto Care Association’s data standards, visit