Auto Care Association, Experian Automotive to Host Webinar on Improving Your Marketing Strategies and Campaign Effectiveness

July 13, 2023
By Zoi' Holloway

BETHESDA, Md. – July 13, 2023 – The Auto Care Association today announced it will host IMprove a webinar on improving marketing strategies in the auto care industry, made possible by the Auto Care Association’s Category Management Committee. In this webinar, join Experian Automotive’s Judy Novak and Kirsten Von Busch on Wednesday, July 25 at 2 p.m. EDT for a 45-minute webinar as they cover the following topics on planning and executing more effective marketing campaigns: 

  • How to identify and reach customers by connecting and unifying outdated, fractured or incomplete information; 
  • Ways to minimize marketing waste by understanding your market and customers before selecting a campaign audience; and 
  • How to improve campaign effectiveness by targeting automotive consumers 

    Registered Auto Care Association members unable to attend the webinar live will receive a link to the webinar’s recording. For more information and registration details, visit