ACPN Pipeline Webinar: What Are The Secret Ingredients For A Great PIES™ File?

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Join us for this ACPN Pipeline webinar focusing on the fundamental ingredients for cooking up a strong and valuable PIES™ file.

Wednesday, April 5th, 2023 | 2:00 p.m. - 2:30 p.m. ET

PIES™ is a robust standard designed to deliver all your product information in an efficient manner, sometimes it’s challenging to determine what areas of focus will have the most impact for your content within PIES™. In this webinar we will focus on the fundamental ingredients for cooking up a strong and valuable PIES™ file that will differentiate your product and help you and your trading partners sell more.

In this webinar, we will cover:

  • What determines an effective PIES™ recipe,
  • What ingredients are required for great PIES™; and 
  • How to make your PIES™  unique.

Cost: Free

The ACPN Pipeline is the ACPN community's direct connection to media content, including education and commentary from industry and community thought leaders, which supports ACPN's mission to Educate, Inspire and Connect. 


    Hosted by:

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    David Logan, Director, Digital Products, Auto Care Association

    David Logan is a seasoned professional with over two decades of experience in the automotive aftermarket industry. Throughout his career, he has held a variety of leadership positions in product management and catalog direction. He has a proven track record of success working with top brands in the industry, including FEL-PRO, Sealed Power, Raybestos, TRICO, Carter, FRAM and Victor-Reinz.

    David has worked for renowned organizations such as DANA Corp., Federal-Mogul, and First Brands Group, serving automotive retailers, wholesalers, and independent customers throughout the United States and Canada. With a deep passion for the aftermarket industry, David is now leveraging his expertise as a member of the Auto Care Association to give back to the community that has given him so much over the last two decades.



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    Auto Care Association

    To Educate, Inspire and Connect industry professionals who specialize in the management of automotive, heavy duty, equipment, agriculture, and/or powersports product related content.

    The Automotive Content Professionals Network (ACPN), a community of the Auto Care Association, is a professional network with 400+ individual members employed in the aftermarket industry. It is the only community devoted exclusively to the education and professional development needs of the content professional.
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