Jill Trotta

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Jill Trotta is an ASE Certified Technician/Advisor with over 30 years of experience in the industry. Jill started as a technician and has worked her way through many areas of industry. She’s been a technician, service advisor, service manager, parts director, and shop owner, Her experience is vast and started in the ’90s with a broken Volkswagon Bug and a degree in Recreational Therapy and has developed into a long and successful career in the industry.

She started with RepairPal in 2013 and was the Director of the Automotive Group, and most currently as the Vice President of Industry, and Sales at RepairPal. In her role at RepairPal, she played an integral role in the execution and evolution of the RepairPal Certified program, the program has grown from 120 shops in 2013 to over 3000 shops today, Jill and her team have evaluated over 10,000 independent repair facilities. These shops are considered to be some of the best in the country. They have the right tools, the right training, and are loved by their customers.

Jill also is a regular at industry events and is a thought leader in the industry. She is very knowledgeable about aftermarket, vehicle technology, and independent repair shops, as well as Price Transparency and how it’s affected the industry overall. Jill also has spearheaded and participated in Community Car Care Clinics both for RepairPal and other organizations. She is very passionate the consumer education and regularly does radio interviews, print interviews, and TV appearances to share her knowledge with the public. She is also a regular contributor to, Consumer Reports  Washington Post, and NBC News as well as many industry publications.

Jill is also very involved in the industry and her community. In 2014 she was awarded the Kukui Humanitarian of the year and in 2017 She was named Women In Auto Care, Woman of Excellence, and most recently she was included in the 2021 Class of Women at the Wheel. She is a very active member of the Women in Auto Care and served as the Sponsorship Vice-Chairperson, she has served on the marketing and membership committees. Jill is also a former member of the Auto Care Association’s Market Intelligence Committee. Her love and commitment to making the industry a better place is a driving force in her career.

She’s recognized as the leading expert in the industry on Price Transparency.
Jill is highly regarded by her peers and has a deep love for the industry.

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