Breakout Session (Track 3): How to Take Control of Your Digital Shelf
2:30 pm–3:15 pm
This presentation will outline how suppliers and retailers can bridge the abyss between product content syndicated to the retailer and how that content is actually represented on the live product detail page (PDP). Suppliers will learn how they can gain immediate visibility into any content gaps, when new products go live, and share-of-search rankings versus competitors. Retailers will learn how providing a clear and consistent content scorecard can alleviate ambiguity and provide clarity to suppliers to meet their standards and provide clean product content. The presenters will share customer case studies outlining how they’ve overcome challenges and seen positive results, as well as a summary of our new 2023 Automotive Aftermarket Product Content Health Report.
