Keynote Session: Mastering Your Data Now For Success in Ecommerce

May 16, 2022
8:30 am–9:15 am

The rise of ecommerce is inevitable.  The automotive industry has seen a 20% compound annual growth rate for the past 10 years, outpacing the overall average of other sectors. In this session, PDM’s Johannes Crepon and Suredone’s Jason Nadaf discuss how to prepare your data for success across digital platforms. 

During this session you will learn:

• What content types are most important across marketplaces
• How to leverage ACES & PIES and where they may fall short
• How to bridge the gap between technical and marketing content 
• Tips & tricks for scaling your content strategy