Inside Heavy Duty Aftermarket Week: Come for the Parts, the People and... the Bacon?
Carpool Conversations

Inside Heavy Duty Aftermarket Week: Come for the Parts, the People and... the Bacon?

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Jacki Lutz: 

Welcome to AutoCare on Air, a candid podcast for a curious industry. I'm Jackie Lutz, Content Director at the Auto Care Association, and this is Carpool Conversations, where we collaborate on today's most relevant power skills. We're all headed in the same direction, so let's get there together. Welcome everybody to another Carpool Conversations. I'm Jackie Lutz and I am here with two of my colleagues. First podcast for each of you. First podcast ever. First ever. I love when we're the first. It's like my favorite. So I have Jesse Finnerty, she's the director of trade shows, and Leah Jones, director of meetings and events. And we are going to be talking about HDAW. Before we do that, I want each of you just to tell a little bit of who you are, what you do for the Auto Care Association. So Jesse?

Jessica Finnerty: 

Sure. I'm Nicky said director of trade shows, and I work specifically on the auto care trade event. So that includes Apex, uh HDAW, which we're going to be talking about today. And then also the uh trade show portion of Auto Care Connect. And I'm also one of the liaisons for the Auto Care Events Committee.

Jacki Lutz: 

It's awesome. And you just had a successful Apex show. Yes. So congratulations. It was awesome. All of the cool new features of the show, the tattoos. How many, how many of our staff have auto tattoos now? At least four that I've been getting. Four or five. Yeah. Branded. Oh yeah, you're one of them. Yeah. Yep. So it was a very successful activation. Yeah, it was very good. Very admired come afar.

Leah Jones: 

Happy for you all. I'm not that cool.

Jacki Lutz: 

I considered doing it, but I just I wanted to see it first. I had to see the environment before I could do that. And then I never made it down to see it at all. So there was no way super cool.

Leah Jones: 

It was like a fun event.

Jacki Lutz: 

Yeah.

Leah Jones: 

It was fun, fun to be around and poop around.

Jessica Finnerty: 

Spoiler alert, it'll be back next year because we had a lot of people that were asking us. Oh, good.

Leah Jones: 

So you can't kick it out.

Jessica Finnerty: 

He's like piercing opportunities, guys.

Leah Jones: 

Next year's piercings.

Jacki Lutz: 

Yeah. That would not do. That you could remove. Like that's fine. And how many years have you been with the Auditor Association? I actually just celebrated my 20th anniversary in October on Halloween of all things. Yay! Two decades. That's amazing. Yep. Leah, what about you?

Leah Jones: 

Yeah. So I am Leah Jones on the meetings and events team. I have been here, not one up year or anything, but 21 years. My career can legally drink. So with Meetings and Events, I um support and oversee majority of our community conferences, including Connect. Um, we support AWDA, and then also Women in AutoCare Leadership Days, and then at Apex, any of our um kind of networking events or any of our community events too at Apex.

Jacki Lutz: 

So have you attended, you both have probably attended every single HDAW show that we've had?

Jessica Finnerty: 

Not quite every single one, but many, many, many. We are uh into 20 years of HDAW now. It actually started in 2006. Um and I think I started attending in maybe 2011 or 10, something along those.

Leah Jones: 

We were sort of similar and like our roles there sort of shifted, evolved as to how um, you know, we work with HDAW. I think early on we supported a lot of the education on our collection. And then now it's shifted a little.

Jacki Lutz: 

Yeah, so maybe we start with just talking, you know, we're gonna focus on HDAW today. It's coming up in January 15th.

Jessica Finnerty: 

Uh it's the 19th through the 22nd in Grapevine, Texas, which is just outside of Dallas. We're gonna be at the Gaylord, Texan.

Jacki Lutz: 

Yes. Okay, so like why don't we just talk a little bit about what the show is for anyone that might not know?

Jessica Finnerty: 

Sure. So uh HDAW stands for Heavy Duty Aftermarket Week. It is the largest of uh the aftermarket specific events for the commercial vehicle uh industry. So we typically have about 3,000 people who participate. Um our show floor sells out every year, which is a wonderful problem to have, but it were about 330 suppliers. Um so yeah, it's a very, very successful event. It really is kind of like a great way to kick off your year uh if you're in the heavy duty space.

Jacki Lutz: 

I remember when it was in Vegas. Uh yes. That's when I started attending. Okay. Yes. Different.

Jessica Finnerty: 

Yes, definitely. We've evolved quite a bit um from the days when we were in Las Vegas. You know, we were at the Mirage for um oh goodness, about 14 years, 13, 14 years. We know we moved to Grapevine in 2020. Um and yeah, you know, it's a much better fit for the space and the needs of the event. And, you know, we were kind of where we could fit things in the Mirage, and it didn't always quite align. Um, you know, I I always love to tell people our opening uh session on Tuesday morning, you know, it's like our big kickoff event. It's you know, a big serious session. We give away some very prestigious awards, and you know, we we have a keynote presentation. And uh in Las Vegas, we were at the Terry Fader Theater, which was um pink and glittery, and just it was quite uh quite the sight at you know seven in the morning when you're talking, you know, big fountain. A little hard on the eye. Yeah.

Jacki Lutz: 

So I don't know why I'm just not doing this math. So the first year that you were gonna move it to Texas was virtual because of COVID? Or not? We uh because we're in Jamaica. Yeah. Okay, you suck it.

Jessica Finnerty: 

And under the wire there, then the world shut down. Yeah, okay. Yeah, we thought that was gonna be the biggest news for 2020 was HDAW is moving, and little did we know. Yeah. Um two months later, I guess. Yeah. Fun fact, I actually got very sick uh at HDAW that year. I missed the whole show. The only time that's ever happened is no one's saying patient zero.

Jacki Lutz: 

I don't know. I might be patient zero. I went to uh auto, which one was it? A Shanghai show. What is it, Auto Mechanica in Shanghai? November 2019. Oh. And I was super pregnant. I was like six months pregnant at the time or something like that. So I could have, I could have brought it over, probably now. Yeah. But pregnant with the baby or the vine? Could have been both, both could have been brewing, probably knows. But remember, women in autocare was my last event before things checked out. So that makes sense. That's February, usually. That's right. That did. Yeah. Yeah. I don't know the wire. Yeah, like I think women in autocare happened, everybody got home and it was like the next day or two. They shut down flights. So it was kind of lucky for a lot of people. So um, what are some of you guys' favorite memories or stories from HCAW?

Jessica Finnerty: 

Uh so you know, my favorite memory of HDAW, uh, two years ago, we we really wanted to up the production for our you know, Wednesday closing event. Because you know, we would we would do it um at this space at the Gaylord. It was called the Glass Cactus, it was like their their club area, and it was fun, but you know, just we really wanted to do something big and spectacular and get people out of the the space, you know, a little bit. Um, so we decided to just go go big or go home. And we hosted our closing event on the field at Cowboys Stadium. And it was just such a change from what we've been doing. It was just, you know, it felt really big and it felt really exciting. And the whole event overall was just, you know, such an amazing career high. But my favorite part of that was, you know, I got there early to set up, and you know, so when people started coming in, uh, I was already there. And we had people coming in on shuttle buses and they would actually enter the field through the player tunnel. So cool. So, so cool. And just seeing the look on everyone's faces as they came in. I mean, probably 95% of the people were just smiling, they had their phones out, and you could tell that this was a really special moment for them. And just, I mean, I stood there maybe an hour and watched as these bus sorts of people came in because it's just very cool. Yeah, it made you feel so good to just know you you gave that to someone.

Jacki Lutz: 

It makes me bitter. That was the year that I was laid off there. I wasn't there, and then I saw all these photos of people in their jerseys, like on the field. I'm like, oh my gosh.

Leah Jones: 

Like interacting with all those, like if you would kick a field goal or yeah. I don't think everyone came home healthy after that, but that's fine. It's hard to summon injuries. Yeah, that's okay. It happens. Yeah, what about you, Leah? Yeah, we I was just reminded because I was talking to Michael Barrett. I was like, what is our favorite memory? I was like, because you have to remind me because I can't remember things. This is kind of not related to the show at all. But when we were in Vegas, this made me laugh. He um we were walking through the casino going to his lunch at they used to have a California pizza kitchen in there. We're walking to our table. Michael's putting Curell on his hands as we're walking to the table. Has Michael done this? Michael does. Well, did he? Um Joe Jackson, Michael Jackson's dad, was like watching him and he's like, Don't put that stuff on your hands, that'll kill you. And like Michael and I are like, he's he's giving medical advice. I don't know that I would recognize him. We yeah, he um definitely had some work done, but he like passed him and you knew you were like, Okay, that guy's someone. And then when he spoke, it's sort of like you're like, No, I remember that voice, I remember that face a little bit more, but yeah. That's kind of a neat like celebrity sighting. It was kind of funny, and you're just sort of like, oh, you know, he's giving medical advice if anyone's still looking.

Jacki Lutz: 

Yeah. I saw I saw Lionel Richie two years ago eating in real life out in the wild with his girlfriend. And it was like the day before we saw him in concert, so it was kind of fun. But back when it was in Vegas, yeah, those sightings are a little bit more common.

Leah Jones: 

A little bit more common. I mean it's celebrity. Yeah. But um, no, I just HDAW in general, I like attending because this is a group that I don't see as often at some of our other events. So it's nice to get to know a few new faces, understand the companies a little bit more, um, and just you know, see how autocare can help them as well.

Jacki Lutz: 

Yeah, so what's new this year with the show?

Jessica Finnerty: 

Well, um, I already mentioned our Wednesday reception. So this year, you know, we've been kind of changing it up every year. Um, you know, since we went to the field, we don't want to do the same thing over and over. Last year we were at Rangers Stadium, which is, you know, the Texas baseball team. Uh, that was really fun as well. Um, but this year we're bringing it back in-house. You know, there's a lot of you know economic uncertainty that that's just kind of in the industry everywhere. And we wanted to do something that was a little more accessible for folks. We wanted it to not be an additional cost because we you know we were charging for the other events. Um so we're keeping it at the Gaylord, but we're doing it a little bit differently. We're not going over to the glass cactus. I'm sorry to say, but uh we're gonna be in our large ballroom space where we have our opening general session. Uh we're gonna bring in a band, we're gonna be doing line dancing, we're gonna be doing um caricatures, we're gonna have just some fun games. Uh the theme of the evening is Wild West Wednesday. So we're gonna really lean in uh on our time while we're still in Grapevine and just you know make it make it really fun. And uh we're doing it a little bit later. So the thought um is that you know, we want people to be able to go off to dinner, you know, take your customers out for dinner, or if you're an exhibitor, you can get your booth broken down because that was a a you know challenge for exhibitors trying to make it to the other events. So this will actually take place from 8 p.m. to 11 p.m. So, you know, give people time to kind of get their affairs in order and then come have some fun. So we're really excited about that.

Jacki Lutz: 

That's perfect. I'm very excited about the line dancing.

unknown: 

Yeah.

Jacki Lutz: 

I hope that a lot of people do it. I hope so too. I used to do that every Thursday, like high school era, you know, uh go line dancing at the bars. I know like a hundred line dances. My gosh. Then you need to teach us.

Leah Jones: 

Well, I don't even know if they're relevant anymore because they're I don't want to say hello to that one be very judgy, nor do I think they're gonna be very current on all the line dances either.

Jacki Lutz: 

All the line dancing experts are gonna come out of our innocentry and be like a Jackie.

Leah Jones: 

These are Well, ask Bill if you know I'm probably a disgrace. I was like, you don't know line dancing? Electric slides like our national anthem.

Jacki Lutz: 

Plus, any excuse to wear the cowboy boots because they don't get many chances.

Jessica Finnerty: 

Oh, yeah, definitely pack your cowboy boots, pack your cowboy hats if you have them, big belt buckles, anything you've got in that uh kind of vein. Belt buckle.

Leah Jones: 

Yeah, all the denim. And you'll watch Beyonce's concert. Now you can just use all that denim for this.

Jacki Lutz: 

We throw that out. Dem denim and diamonds. Yeah. Yes. Okay. All right. So what else? Any else? Oh, I'm excited about that.

Jessica Finnerty: 

Okay, now I'll go. Um, you know, this year the only other thing that we're launching is brand's bank and new is we're gonna have an app, which is something we haven't had for a while. Um, you know, it's we launched one a little a couple years ago. Um, well, actually, we we tried it a couple of times and it never really took off. So we'll see how this goes. But you know, we're we're trying to catch up to the future. Um And you know, that's really one of our themes for this year is data-driven decisions. And you know, we're gonna have like our keynotes uh speakers gonna focus on AI. Her name is Noelle Russell. Um, she was a woman in tech kind of very early on. She was one of the original, um, like on the original team that developed Amazon Alexa. Uh so she's got some really fun stories. Just so many questions. Is she gonna take questions from the audience? Do you think? I don't believe she is this time. We've had that before and we've had some really great uh outcomes from that, but uh I don't think she's going to this time. Okay. So, you know, kind of technology and ways that technology can be more efficient is the one of the themes. So we figured we might as well try and lead by example.

Jacki Lutz: 

So hopefully our app will do well. Yeah, and there's two keynotes. There's the one you just said there's it what's the other one?

Jessica Finnerty: 

Oh, so Wednesday morning we actually have a keynote as well. We don't have um that information um available just yet, but that one is typically industry focused. So our our Tuesday keynote uh is mentioned, you know, we have some awards that we give out, um, and then we we launch another keynote presentation. That's a little bit more of a generalized uh conversation, but then Wednesday we really try and focus on things that are industry specific. So you know you can kind of walk away with some like you know, hard fast knowledge and takeaways.

Jacki Lutz: 

Yeah, so there's there's um we mentioned the HCAW, it's education, trade show, and networking and the one-on-ones.

Leah Jones: 

And the one-on-one we do. So yeah. So talk a little bit about those one-on-ones. Yeah, so I am excited for the app too, because I mean this is a pretty jam-packed event in the two and a half, three days. And uh just having that extra resource, I think will be so great for everyone. Um, so the one-on-ones, so as you said, right, HDAW, there's I kind of always look at it as there's the three big components. It is the trade show, of course. Um, lots of business being done there, the education uh that you can offer for the attendees, you know, both industry educational, inspiring, um, and then the business meetings that we help organize. AutoCare started managing that facet or helping to manage that, um, I think 2020. So Ashley Vesper and I, she's uh been on the meetings and events team here at AutoCare for about three years now. So we work with companies. Um, you have to elect to specifically participate in the one-on-ones. And I think this year we have about 300 companies, 275 companies, but some send multiple teams to feel more meetings. Uh, so we do about 300 schedules. And um, we work with them and um a scheduling platform where we let them select the specific companies they'd want to meet with, and then um you rank them in a certain order, just so that you know, the the meeting schedules that we're creating for you really reflect like the ones that you have a sincere interest in. Um, we do work with an online platform, and the selections are based on companies mutually selecting one another. Um, so there's a fancy algorithm and my work with the platform, I get to say things like unmoderated paradigm. I know makes me seem so much smarter than I really am. Um yeah, so we just make sure that you know we're matching companies that have sincere interests and we're really giving them um the meetings that they want and are truly invested in, and that really maximizes their time. Um, so with the 300-ish schedules that we produce, that that sees about like 1800 meetings that go on.

Jacki Lutz: 

Wow. Yeah.

Leah Jones: 

I've memorized every single schedule.

Jacki Lutz: 

Every day of the show? No. So the meetings occur um oh gosh, I think I know this offhand.

Jessica Finnerty: 

That's Tuesday morning, Wednesday afternoon, right? Okay, and again, Thursday morning.

Leah Jones: 

Yeah, and so they don't conflict with the trade show. So Tuesday morning, first half of the morning or first half of the day is the one-on-ones, and then the companies move to the trade show, and then you kick off Wednesday with just the trade show and then end the day with the one-on-one meeting. Nice. And then all day Thursday, for the most part all day Thursday, are the one-on-one meetings as well. And um, I know when years past in Vegas, the meetings were held in the guest room suites. Suppliers would take over those suites, and then the distributors would would travel up there. Uh, but for the convenience of uh Gaylord, and then, you know, since we've moved to Texas, those meetings are held um adjacent to the show floor. So everything's concentrated in that area for the convenience of everyone. So suppliers are either taking meeting rooms kind of just two levels above the trade show floor, or in constructed meeting rooms just next door to the trade show.

Jacki Lutz: 

That's such a good note that because I didn't know that so the trade show is on half days and the meetings are the other half day each day. So like if you agree to do meetings, you're not missing out on loss on the show floor. Yeah. Okay.

Leah Jones: 

So and those um, it's it's a really robust program. Uh the one-on-one program, it sees pretty heavy involvement from both sides. So it's a really good ratio, and um, you know, it's a pretty um convenient system, scheduling system that we use. I think actually some other companies in the industry use this one as well, but it allows for a lot of customization so companies can opt out of even certain time slots if they know, you know, like we we don't want to hold this money, you know, you can block that. So you're really again getting a schedule that you really want to invest in and participate.

Jacki Lutz: 

So that's awesome. Um and the other thing too is we mentioned networking. There's the Wednesday night reception. There's also an opening reception.

Jessica Finnerty: 

Correct. So we actually officially kick off the festivities on Monday. Uh actually with two receptions. So we have one um that is a little more limited. It's called Leaders of Tomorrow, and that's supposed to be geared towards uh professionals. I believe it's 45 years and younger. Ah is nice. Yeah.

Leah Jones: 

So that one has uh a nice little ego boost. Still aged out, but still but you're closer.

Jacki Lutz: 

But closer. But closer.

Jessica Finnerty: 

Uh but then that one's really great because we have some mentors that come in. We do kind of like a speed mentorship program. So, you know, the younger folks get to kind of go from table to table and talk to some of the uh more established industry folks. Um, and then that'll actually flow into our official opening reception, which is just open to everybody. And that that is the official start of HDAW. Uh, we also have on Tuesday afternoon, um, after the trade show, we have our HDA women event, and that's celebrating women in the industry, also open to everyone. Um, but you know, it is uh celebrating all of the hardworking women in the industry. Plus, we also have um meal functions, which I think we don't do as a good enough job talking about. Um breakfast and lunch are actually provided by the event for all the attendees while you're there. That's a great milk. Yeah, yeah. You can have breakfast. Yes.

Leah Jones: 

You had a really funny fact in our call, whatever. It may be rose-colored. I just I'm not sure if it was in the evil evaluations or in like the post uh planning call, kind of about it, but the quality of the bacon at the Gaylord Hexan has come up more than once. All the rage. All the breaks, so much comes. Yeah. So pretty favorable. It's uh just the right amount of crispy, and um people were excited for it. I think you can tell a lot about a show.

unknown: 

Yeah.

Jessica Finnerty: 

Based on and it's a testament to the Gaylord Texan. Congratulations. So if there are any takeaways from This session it's that if you're there you need to try the bacon. Yes.

Jacki Lutz: 

Now the bacon's gonna be gone. Yeah, now there's gonna be complaints. There's not enough bacon. Yeah. So anything else that we've missed? Is there any other notes about the show? Oh goodness.

Jessica Finnerty: 

I don't know. Uh let me think on that for a moment. I mean this year's gonna be really exciting. Um we're happy to report, you know, most most shows, being that I work in trade shows, you know, we I go, I'm actually going to an industry event for trade show professionals thanks week. You know, we follow trends with other shows. And um, you know, this year again, I mentioned economic uncertainty. That's kind of universal uh right now. And um most shows are seeing it, you know, even if it's you know minor, they're seeing a decline in in attendance and exhibitors, and we are not knock on wood. Um we are not as of yet. You know, our numbers are are tracking the same way they they have year over year. You know, our show floor is still sold out, our distributor account is great. Um so I think that that's a really strong indicator that this is gonna be another fantastic year. Um really looking forward to it. Can't believe it's just around the corner.

Jacki Lutz: 

Yeah, so um, yeah, it really is. It's funny, like Apex happens, and then it's like you immediately have to switch to HDAW. Um what like how do people learn more about the show? Or I know that the show floor is uh sold out, but if somebody wants to attend, where where do they go?

Jessica Finnerty: 

Oh, they can just go to hdaw.org. So we have all the information there. And uh, you know, and we mentioned that the show floor is sold out, um, which again I said it's a great problem to have, but um, we are looking to expand our footprint uh in the future. We're only gonna be in Gaylord for another two years, so 26 and 27. And then we're going to be uh making some moves. So I can't tell you where just yet, but um look for that announcement coming soon. We're really excited to see very exciting. Very exciting. The show is gonna continue to grow and expand and offer more value for the industry. So the reason for the move is growth of the show? Yep, growth of the show. I mean, that's good. We've uh just kind of you know run out of space. We'd love to be able to expand the show floor um and love to be able to expand the one-on-ones a little bit. We would love to be able to offer maybe a little bit more in the way of education. You know, we have the two sessions, but um, we're kind of limited in where we can put things right now. Let's see. Um so you know, as we continue to evolve, we'll continue to have more that we offer.

Jacki Lutz: 

That's awesome. Okay, well, let's just go around real quick and just you know, there's one big takeaway. What do what do we each hope that that is?

Leah Jones: 

Uh yeah. Get prepared, be prepared. Uh particularly for the one-on-ones, we share schedules with companies um about a month in advance, right? So you take that time to prepare your team, you know, you know who you're meeting with, so do your research, you know, understand your relationship with that company if you're prospecting, do a bit of research. Um, and then just, I mean, even for next year, still kind of prepared. One-on-ones, just like the show floor, there's a finite number of companies that can participate from the supplier side, and we always sell out. Uh, we have a wait list, so hoping we can help those folks out. But yeah, be prepared.

Jessica Finnerty: 

I think on my end, uh, you know, I'm just gonna echo that sentiment, be prepared. There's a lot that you can do to prepare for the show. You know, the schedule's a little more linear than what you see at something like Apex, but I think there's still merit in just making sure that you're aware of everything that's going on. And, you know, if you're a distributor, figure out which exhibitors you want to meet with. Uh, and if you're an exhibitor, I mean, hopefully you you've done all the things that you need to do ahead of time, you know, and we offer resources through the website. You can find um we have promotional materials that exhibitors can utilize where you can, you know, it's like add it to your website or add it to your email signature. Um exhibitors should take advantage of the fact that we offer show specials. So, or you can offer show specials and we'll promote them for you. Um, so we'll promote that to all registered attendees. So if you have a special that you plan on offering, let us know. We're happy to promote that for you. Um just you know, making sure you're kind of mentally ready for the week and um that you're packing all of your cowboy gear for their reception because and try the bacon. Yes, and try the bacon. Okay, but not too much. Learn some line dances.

Jacki Lutz: 

I'll teach you. Yeah.

Jessica Finnerty: 

Come say hi to us. We'll be there. Yeah. Oh, yeah, we didn't even mention. Yeah, AutoCare has our member center. It's located in the foyer space just outside of the trade show. Uh, we'll be open during trade show hours, and we'd love for you to come and say hi. Yeah.

Leah Jones: 

Or Ashley Vesper or I will be at our one-on-one help desk too. Hop in. Have any questions? If you want to talk about algorithms or, you know, platforms. Yeah. I'll let actually again, I'm just gonna say that because I can. Unmoderated paradigm. Gosh, another technical calls company.

Jacki Lutz: 

Like, well, my takeaway, honestly, like um HDAW is such a nice show. I was a member before I worked here just a couple of years ago. And it's such a fascinating way to get a bird's eye view of the entire industry, what's going on, what all the manufacturers are doing, what the distributors are talking about, what are the big topics, and it's all in one spot. So it's a great place to bring your team that needs some onboarding and really need a good view of the industry, you know. Um, it's really good for everybody to attend and just kind of make sure that you're staying up on all the hot topics of our industry. And my other takeaway is um Auto Care on Air is going to be there again this year. And we're gonna be doing a couple episodes, but also open mics. So um keep your eye out for a call for those. You can sign up for 15-minute quick conversations and we can just talk about whatever you want to talk about. It's kind of an open stage, if you will, uh, to our audience. So stay tuned for that. Um but yeah, if you have any other questions about it, hdaw.org, feel free to reach out to any of us. But thank you guys so much for this time. Thanks for having us, Jesse. Not so bad. I feel like you guys nailed your first podcast, first podcast. It's going straight to my head.

Leah Jones: 

Now we want this mic everywhere.

Jacki Lutz: 

I'm gonna get my rider together.

Leah Jones: 

So for next time it won't be quite the seamless room temperature, water, none of this cold stuff. Yeah, blue items. Because there is video of like my pants, I'm going to a holiday party later. This is why I feel like you need to explain it. I know, I was like, I look like Clark Web. I was like, okay.

Jacki Lutz: 

So not. Thank you guys. Thank you. Thank you. Thanks for tuning in to another episode of Auto Care on Air. Make sure to subscribe to our podcast so that you never miss an episode. And don't forget to leave us a rating and review. It helps others discover our show. Auto Care on Air is proud to be a production of the Autocare Association dedicated to advancing the autocare industry and supporting professionals like you. To learn more about the association and its initiatives, visit autocare.org.

Description

Big deals need the right room, the right timing, and the right people and Heavy Duty Aftermarket Week (HDAW) sets the stage. Host, Jacki Lutz, sat down with our Director of Trade Shows, Jessica Finnerty, and our Sr. Director of Meetings and Events, Leah Jones, to pull back the curtain on how HDAW actually works: a sold‑out show floor, targeted one‑on‑one meetings, and a smart schedule that helps you meet more partners without missing the action. From logistics to line dancing, they map out how to prepare, where to network, and which moments can change your year.

They dig into what’s new and why it matters. Wild West Wednesday brings the closing party in‑house with live music, games, and late‑night hours so exhibitors can finish teardown and still connect. An official event app returns to centralize maps, agendas, and alerts. The program theme leans into data‑driven decisions, with an AI‑focused keynote from technologist Noelle Russell, connecting practical automation and customer experience to the realities of inventory, forecasting, and service uptime across the heavy‑duty aftermarket.

If you’re weighing the value of HDAW, consider the math behind the meetings. Opt‑in one‑on‑ones use mutual selections to create high‑intent schedules, delivering roughly 1,800 focused conversations and eliminating the guesswork of hallway hunting. Trade show hours and meeting blocks avoid overlap, and rooms sit right by the floor to keep momentum high. Add in Leaders of Tomorrow mentoring, the HDA Women gathering, included breakfasts and lunches, and the Auto Care member center, and you’ve got a compact, high‑return environment for building partnerships, spotting trends, and accelerating deals.

Ready to make the most of Grapevine? Bring a plan, shortlist targets, line up show specials, and save time for the open mic recordings with Auto Care on Air. If this breakdown helps your team, subscribe, share it with a colleague, and leave a quick review so more heavy‑duty pros can find the show.

Learn more at HDAW.org.