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women in auto care

Who We Are
The Women in Auto Care (WiAC) organization is dedicated to the advancement, education and empowerment of women within the auto care industry. Email us: womeninautocare@autocare.org

What We Do
WiAC is dedicated to providing opportunities, education and career leadership to women in the auto care industry through conferences, networking, scholarships, education, data, awards and more.

Annual Women's Leadership Conference - focused on professional development, offering several educational and networking opportunities
- Accredited by Northwood University since 2012 - offering continuing education unit (CEU) credits
Scholarship Program – WiAC grants scholarships to deserving high school and post-secondary female students
Awards – WiAC administers and sanctions awards at the WiAC awards ceremony at the AAPEX show in Las Vegas
- Women of the Year awards
- The Automotive Communication Awards
Mentor Program – WiAC curates mentor relationships based on individual goals, fit, and experiences

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LEADERSHIP EVENTS AWARDS MENTORING SCHOLARSHIPS SPONSORS

Community Liaison

Jessica Finnerty, CEM
Manager, Meetings and Events

Contact Us
Women in Auto Care Executive Committee Members
- Tammy Chaffee Tecklenburg (Chair), Tecklenburg Advisors
- Olivia Newton (Vice Chair), Standard Motor Products
- Sarah Shelstrom, Integrated Supply Network
- Dawn Zieren, The NPD Group
- Danielle Sonnefeld, N.A. Williams Company
- Lisa Nazoyan, MAHLE Aftermarket Inc.
- Jill Trotta, RepairPal
- Brandi Gardner, AutoZone
Women in Auto Care Champions

Women in Auto Care Champions have exclusive opportunities to help support our key initiatives through ‘Micro Volunteering’ efforts. Champions earn insight and exposure to the committee and meet volunteer requirements for certifications, such as ACP.

Become a champion today!
Click to expand initiatives:

+ Communications and Communication Awards (AAPEX)

Communications champions will help increase the Women in Auto Care social media presence and participation, promote Women in Auto Care initiatives by developing press releases and Auto Care Association insider articles in addition to assisting with generating website content to increase awareness throughout the year.

Communication Awards Champions will support the committee member to help drive and increase participation for the Communication awards, promote the award awareness, judging submissions and choosing winners. The Communication Awards are presented annually during the Women in Auto Care Press Conference at AAPEX.

Inititiave Lead Champion: Sarah Shelstrom

+ Conference Planning /Women of the Year Awards

Conference Planning champions will assist the committee member with the Leadership Conference planning. Conference planning initiatives consist of driving program coordination to include vetting speakers, helping to develop program structure, and providing feedback on meeting related events.

Women of the Year Champions will support the committee member to help drive and increase participation for the Women of the Year award, promote the award awareness, judging submissions and choose winners.

Inititiave Lead Champion: Olivia Newton

+ Global Collaborations

Champions will work with the Committee Chair to help develop a model to collaborate and/or replicate Women in Auto Care initiatives in other countries, communities, etc. This offers an opportunity to expand relationships and opportunities for the Auto Care Association and Women in Auto Care community.

Inititiave Lead Champion: Tammy Tecklenburg

+ Mentoring

Mentoring Champions will drive the participation and adoption of mentoring program in addition to developing the mentoring program content for current and aspiring Women in Auto Care members.

Inititiave Lead Champion: Lisa Nazoyan

+ Scholarships

Champions for the Scholarship committee will support the committee member by selecting scholarship winners from applicant pool in addition to driving donations, funding, promoting awareness and supporting the Party with a Purpose initiative.

Inititiave Lead Champion: Danielle Sonnefeld and Dawn Zieren

+ Shop Owner and Technician Collaborations

Shop Owner and Technician Champion supporters will collaborate with other shop owner and technician groups to help set up programs that will increase the involvement, participation, and value for women in this segment of Women in Auto Care.

Inititiave Lead Champion: Amy Mattinat

+ Sponsorship

Sponsorship champions will aid in driving annual sponsors to financially support the Women in Auto Care community with a goal to increase sponsorship proceeds each year. As a champion you will also help to create and develop new effective opportunities for sponsor and innovative methods for Women in Auto Care to provide a value back to sponsors.

Inititiave Lead Champion: Brandi Gardner and Jill Trotta
Women in Auto Care organizes and hosts an annual leadership conference. This conference provides attendees with dynamic speakers and workshops including personal and professional development tools and updates on industry trends. All attendees are eligible to receive continuing education units (CEU) credits toward their Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) professional designations.

Our conferences have been accredited by Northwood University since 2012.

Next Event:

2020 Women in Auto Care Leadership Conference

Feb. 19-20 | Charlotte, NC
Learn More
2020 Women in Auto Care @ Spring Leadership Days

May 13-15 | Denver, CO

2020 Women in Auto Care @ AAPEX

Nov. 3-5 | Las Vegas, NV

Tuesday Nov. 3: WiAC Awards Ceremony and Reception

Thursday Nov. 5: WiAC Networking Lunch

Browse through previous conference photos

Women in Auto Care awards provide recognition to the amazing contributors within the automotive industry. The committee reviews applicants and nominations and administers awards annually for both women of the year and automotive communications awards. Winners are recognized at the Women in Auto Care awards ceremony and reception during the AAPEX show in Las Vegas, Nevada.

Watch this informative CarmCast on the benefits of getting involved

CarmCast Auto Care Association Awards Highlights

Automotive Communications Awards

Deadline to submit: Closed

Recognizing companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts. The communications awards cover several Business to Consumer and Business to Business categories. Companies can submit for as many categories as they see fit.

Automotive Communications Award Categories

+ Award Eligibility and Criteria

Any client, agency or supplier who has produced automotive advertising, marketing, merchandising and/or PR efforts targeted to consumers or the trade are eligible. The advertising, marketing, merchandising and PR efforts should be focused on the aftermarket. All entries must be produced and/or implemented between Sept. 1, 2098 and Aug. 31,2020.

All attachments must be in PDF or jpg format. For any entries that involve video, please include links to the necessary content for review. For websites, send PDF or .jpg files of screenshots as necessary or website links.
After you submit your entries, you will receive an invoice for payment.

Women of the Year Awards

Honoring deserving women throughout the industry with three Women of the Year Awards:

Auto Care Woman of the Year -This award is presented annually to a woman who is a leader, mentor, and role model who has made significant and outstanding contributions to the auto care industry.
2019 Winner: Jennifer Maher, Chief Executive Officer, TechForce Foundation and America's Automotive Trust
Female Shop Owner of the Year - This award is presented annually to an outstanding female shop owner who demonstrates role model behaviors, leadership and commitment to the advancement of women.
2019 Winner: Jamie Carlson, Owner, Ervine's Auto Repair and Grand Rapids Hybrid
Auto Care Woman of Excellence - This award is presented annually to a woman who is a Women in Auto Care member and who has provided recent outstanding contributions to the auto care industry while demonstrating role model behaviors, leadership and commitment to the advancement of women. She is considered a rising star in the industry.
2019 Winner: Cindy Frasca, Chief Operating Officer, Kukui

Click here to view the past Woman of the Year Award Winners

+ Award Eligibility and Criteria

Auto Care Woman of the Year
Criteria:

Must have a record of achievement and leadership within the auto care industry
Must make significant contributions that expand and improve the auto care industry
Must have made extraordinary contributions as a volunteer, over and above her professional responsibilities, that have helped to address a pertinent need, problem or issue, or has made a difference that improves the quality of life for others
Is a leader with vision whom impacts, empowers, and motivates others
Is dedicated to developing and mentoring future female leaders by exercising role model behaviors and career coaching

Female Shop Owner of the Year
Criteria:

Must be a managing owner of her shop, a shop in the auto care industry (independent repair shop, tire center, heavy duty repair shop)
Must have a hands-on role in running the business
Must be involved in additional activities within the auto care industry and community
Has proven leadership ability and commitment to the advancement of women in the auto care industry
Dedicated to educating female consumers to make informed decisions about the repairs and service of their vehicles

Auto Care Woman of Excellence
Criteria:

She has made recent outstanding contributions to the auto care industry
She has dedicated herself to the progression in and improvement of the auto care industry
She’s been an influential role model who encourages excellence
She has proven leadership ability and a commitment to the advancement of women

Join our mentorship program as a mentor or mentee. We will partner you for a mentor relationship that will help you grow.

Mentee Benefits		Mentor Benefits
Personalized development opportunity to address individual learning needs Opportunity to develop new skills and expertise Access to independent and objective perspectives Enhanced confidence in dealing with challenges and issues Enhanced networking opportunities Goals setting and follow through Clarity and career direction and advancement Support during times of change and transition		Learn new things Share your knowledge with a young professional Build additional professional relationships Develop leadership and management skills Gain fresh perspectives through interaction Invest in the future of the industry Helping others and see them progress

Join the Mentoring Program Refer a friend

Program Participants are encouraged to

Mutually establish clear goals
Meet monthly
Connect at industry events
Have FUN!

Every year, Woman in Auto Care awards multiple scholarships for high school and post-secondary female students that are looking at a career in the Auto Care Industry.

2019 Grand Prize Winner: Tabitha Harris; Diesel Program @ University of Northwestern Ohio

“I will continue to work hard to achieve my goals & I hope that I will be able to be an inspiration to other females in this industry.”

- Tabitha Harris

PRIZE: $5,000 Scholarship + Trip to 2019 AAPEX to be honored at the Woman in Auto Care Awards Ceremony & Reception

Apply for 2020

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- Share this informational brochure with your students and school
Women in Auto Care is thankful to partner with the University of the Aftermarket Foundation to provide hundreds of scholarships each year. Named a Lifetime Trustee in 2018, Women in Auto Care joins the industry-wide initiative to support the next generation of students entering our business.

Thank you to Cornwell Tools for partnering with us for our Tool Kit awards!
Women in Auto Care is supported by a number of industry organizations whose generous support helps the community continue to operate exceptional programs that encourage women to participate in the industry and empower women in the industry throughout their careers.

Would you like to support Women in Auto Care and make an impact on the industry? Review our Sponsorship Information Packet for a variety of opportunities to support our community, initiatives, and help make a lasting impact.

SPONSORSHIP OPPORTUNITIES SPONSORSHIP OVERVIEW

THANK YOU SPONSORS

PLATINUM ($10,000)

GOLD ($7,000)

SILVER ($5,000)

BRONZE ($2,000)

SUPPORTER (CONFERENCE SPONSORS)

Sponsorship dollars and membership dues support the following programs:
- Bi-annual leadership and educational conferences with high-value personal and professional development. Conferences provide attendees the opportunity to make valuable business connections and the opportunity to earn CEU credits.
- Awards - since 1998, Women in Auto Care have recognized outstanding achievement in marketing and communications through the Automotive Communications Awards. These awards provide recognition and elevate exposures for award participants
- Women of the Year Awards - since 1994, Women in Auto Care has recognized top females in all segments of the industry through the Women of the Year Awards at AAPEX. These awards provide recognition and elevate exposures for award participants
- Scholarships - since 2004, Women in Auto Care has awarded more than $450,000 in scholarships to female students seeking careers in our industry
Donate to the Scholarship Fund

women in auto care