Women in Auto Care Announces 2022 Automotive Communications Awards Winners

November 9, 2022

LAS VEGAS – November 9, 2022 – Women in Auto Care, a community of the Auto Care Association, last week announced the winners of its 2022 Automotive Communications Awards. The awards were presented during the Automotive Aftermarket Products Expo (AAPEX), which is taking place is Las Vegas, Nev. The Automotive Communications awards annually celebrate the marketing achievements in both business-to-business and business-to-consumer markets of the auto care industry. Receiving nearly 200 entries spanning 36 award categories, this year’s panel of judges had the challenge of selecting the best of the best among the industry’s most talented marketers.

The Automotive Communications Awards recognize companies and agencies that provide automotive information to consumers and trade professionals through outstanding advertising, marketing, merchandising and effective public relations. The award submissions are judged, and winners are determined, by volunteer members of the Auto Care Association Marketing and Communications Committee and the Automotive Communications Council (ACC).

“Women in Auto Care’s Automotive Communications Awards have become like the Super Bowl for marketing communications in the automotive aftermarket,” said Jacki Lutz, executive committee administrator, Women in Auto Care. “They are really special, because they recognize and reward our industry’s best marketers and also help to fund Women in Auto Care’s scholarship initiatives. Thank you to all the companies and teams who participated this year and congratulations to all of this year’s winners!”

Money raised from the Automotive Communications Award program helps to directly support the Women in Auto Care Scholarship fund, which helps fuel the future of the industry. This scholarship fund annually awards both cash and tool scholarships to young women enrolled in post-secondary automotive programs.

This year’s Business-to-Business winners:

Category: Best Promotional Goods, Gear, Marketing and Collateral
Company: Traction Factory/Snap-On Tools
Submission: Slip Joint Needle Nose Pliers Launch

Category: Best Special Promotion and/or Promotional Event
Company: Robert Bosch LLC
Submission: BOSCH [SCAN] Venture Promotional Contest

Category: Best Packaging
Company: Continental Automotive Systems, Inc
Submission: ATE Brake Fluid Packaging

Category: Best Social Media Campaign
Company: ADVICS & MBE Group
Submission: Brake Fluid Launch

Category: Best Trade Show Booth
Company: Stryten Energy
Submission: Stryten Energy 2021 AAPEX Booth

Category: Best App for a Mobile Device
Company: Midwest Auto Care Alliance
Submission: MWACA Mobile App

Category: Best Use of a Video (Technical)
Company: AutoNetTV Media, Inc.
Submission: Sensata Brake Force Sensor

Category: Best Use of a Video- General Market/Special Interest
Company: Traction Factory/Snap-On Tools
Submission: Snappy Holidays Digital Content

Category: Best 360 Degree Marketing Campaign
Company: Robert Bosch LLC.
Submission: Solutions for Every Job- Bosch Diagnostics Campaign

Category: Best Campaign Embracing Diversity, Equity and Inclusion
Company: MOTOR Information Systems
Submission: 2022 MOTOR DEI Strategy

Category: Best Ad Campaign to Technician/Repair Audience
Company: Robert Bosch LLC.
Submission: Solutions for Every Job- Bosch Diagnostics Campaign

Category: Best Ad (Either Distribution/Retail or Technician/Repair Audience)
Company: Centric Parts
Submission: Centric On the Go Ad

Category: Best Training Communications
Company: Worldpac and Advance Auto Parts
Submission: 2022 Supplier & Training Expo

Category: Best Article/Blog/Content Piece (Technical)
Company: Purolator
Submission: Article – Why Full Synthetic Media is Important

Category: Best Article/Blog/Content Piece (General Market/Special Interest)
Company: Mevotech
Submission: Mevotech Blog

Category: Best Newsletter
Company: Monroe®
Submission: Monroe® Branded Newsletters

Category: Best Logo Design/Usage
Company: University of the Aftermarket Foundation
Submission: University of the Aftermarket Foundation Coffee Club Logo

Category: Best Website
Company: CRP Industries Inc.
Submission: CRP Automotive Website

This year’s Business-to-Consumer winners:

Category: Best Television Commercial
Company: AutoZone, Inc. and Havas Annex Chicago
Commercial: AutoZone FREE Fix Finder Service TV “Mom Knows Best”

Category: Best Website
Company: RepairPal
Submission: RepairPal.com

Category: Best Social Media Campaign
Company: Pep Boys
Submission: Meet the Pros (of Pep Boys)

Category: Best App for Mobile Device
Company: Pep Boys
Submission: Pep Boys Smart Service

Category: Best Media Outreach to Non-English-Speaking Audiences
Company: Pep Boys
Submission: Pep Boys Spanish Speaking Website

Category: Best Radio or Podcast
Company: AutoZone, Inc.
Submission: AutoZone Fix Finder Services

Category: Best Outreach to Female Audience
Company: Remarkable Results Radio Podcast
Submission: Tracy Capriotto, Director of Content/Producer

Category: Best Co-op Advertising (Repair Shop Partnered w/ Mfg/Dist to Market)
Company: NAPA AutoCare
Submission: NAPA AutoCare & AAA 100% Co-Op Sign Offer

Category: Best Print Ad
Company: Pep Boys
Submission: Pep Boys Recruit Military Ad

Category: Best 360 Degree Marketing Campaign
Company: Pep Boys
Submission: Pep Boys NHRA

Category: Best Digital Display Ad
Company: Standard Motor Products

Category: Best Direct Mail Piece, Brochure, Booklet, Handout
Company: Dorman Products
Submission: OE FIX Guide Vol. 3

Category: Best Article/Blog/Content Piece
Company: Wagner®
Submission: Wagner® - How to Select the Right Brake Pad Video & Online Quiz

Category: Best Video
Company: Purolator
Submission: Purolator® Brand Repositioning Video

Category: Best Repair Facility/Store Customer Promotion
Company: TechNet Professional, Advance Auto Parts
Submission: TechNet Brakes for Breasts Campaign

Category: Best Consumer/Community Event
Company: Advance Auto Parts
Submission: Advancing Our Roads by Advance Auto Parts

Category: Best Billboard
Company: Clarios
Submission: Clarios xEV Streetcar Branding

Category: Best Merchandising (Point of Sale, Displays, On/Off Shelf)
Company: Purolator
Submission: PurolatorBOSS® Premium Cabin Air Filters with Febreze Freshness

For more information about the Automotive Communications Awards, visit the Women in Auto Care webpage or email Missy Stephens, community engagement manager, Women in Auto Care, at missy.stephens@autocare.org.