Decision Diagnostics: What Drives Shop Loyalty and Spend
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Join us for this webinar hosted by the Auto Care Association Women in Auto Care community
Wednesday, August 13, 2025 | 1:00 p.m. - 2:00 p.m. ET
Every day, auto repair shop owners and managers make critical decisions, ones that affect how they do business. These decisions ultimately shape the entire aftermarket ecosystem from which parts to source, to the software, tools and technologies they trust to run and grow their businesses. But how are these decisions really made? What do these leaders value in a supplier relationship? And how can vendors, distributors, and service providers better align with what shops actually need?
Join us for a candid panel discussion to learn how shop owners and managers:
- Evaluate parts and product quality and availability;
- Understand how cost considerations shape buying behavior
- Invest in new tools and technology (and when they decide not to)
- Select software platforms and data providers; and
- Define their areas of specialty.
hosted by:
Featured Speakers:
Audra Fordin
ASE Mechanic, Owner of Great Bear Auto Shop, and Founder DriversAutoKnow.com and WomenAutoKnow.com
