Home / News / Auto Care Blog / Industry Profiles / Post
industry-profile
November 15, 2022

The Evolving Landscape of Women in Automotive and Manufacturing

by By Melissa Floyd, Vice President, Corporate Communications and Digital Marketing, Stryten Energy

Melissa Floyd Stryten Energy
Melissa Floyd, Vice President, Corporate Communications and Digital Marketing, Stryten Energy
Much has changed since the women of Gen X, like me, entered the workforce.
Following in the footsteps of the Boomer Generation that paved the way for women to hold positions outside of the traditional support roles, Gen X women branched out to pursue degrees in business, engineering and computer science. Today we see many more women in leadership roles than we did in the 1990s, when there was a tacit understanding that women could rise to the executive level, but usually, we could occupy just one seat at the table.

Today, more than ever, women who put their careers on hold to raise families want to rejoin the workforce. In light of the current labor shortage, the resume gap is no longer viewed by employers as a red flag or barrier to employment. This opens doors that were previously closed to women reentering the workforce. Some may prefer a part-time role, and others may be ready to jump in with both feet. Both options benefit companies seeking talented individuals who can immediately bring value to an organization. I was fortunate to have a woman CEO provide an opportunity to return to the workforce after pausing my career to focus on raising my small children. She recognized the experience I could immediately bring to the table and didn’t see the gap in my resume as a negative. I believe there is a lot of untapped potential in women that want to return to the workforce, and we should support their boomerang career aspirations.

There is a lot of untapped potential in women that want to return to the workforce, and we should support their boomerang career aspirations.

Melissa Floyd


Jully Sieglaff Stryten Energy
Jully Sieglaff, Vice President, Commercial Programs and Pricing, Stryten Energy
When I began my career 25 years ago, women were in the minority in the manufacturing and automotive industry.
During meetings, I was often the only woman in the room. That dynamic has dramatically changed, with increasing numbers of women pursuing careers in the automotive and manufacturing industry. Team structures are changing today, and more experienced and qualified women are rising to leadership positions.
In my experience, women may not readily recognize that the skills and competencies we have demonstrated in one role can be transferable to other areas of the business. However, a good manager or leader will see potential in individuals regardless of their gender, race or ethnicity. Throughout my career, I have been given opportunities to take on tough projects and to fix pain points in areas of the business where I didn’t think I had the experience and skills to be successful. I embraced the challenges, and as a result, I have found that solving problems and bringing innovation to processes are some of my most valuable strengths. My advice to women in any field of business is to take on challenges when they come your way. Even when you doubt yourself, have the confidence and trust that you have what it takes to be successful. 

Even when you doubt yourself, have the confidence and trust that you have what it takes to be successful.

Jully Sieglaff



Take part in shaping the future of female leadersWomen in Auto Care Community logo

Women in Auto Care

One way to continue the advancement of women in our industry is to join and support the Women in Auto Care community! This community of the Auto Care Association is is dedicated to its mission of connecting, empowering and mentoring women within the auto care industry. Women in Auto Care provides opportunities, education and career leadership to women in the auto care industry through conferences, networking, scholarships, education, data, awards and more. Learn more   


 

industry-profile

The automotive aftermarket's award recipients and top talent are featured here in exclusive interviews.


More posts
Latest related

Content

  • 2021 Auto Care Advocacy Report
    March 24, 2022
    Advocacy is essential, and by adding your voice, our impact adds up. This report details our 2021 efforts across all three facets of advocacy: grassroots, lobbying and PAC. However, in order to be effective, we must have your support and engagement. The 2021 Advocacy Report details ways you can get involved - and we made it as easy as 1, 2, 3.
  • [WATCH] Driver Behavior Trends and Their Impact on Parts and Service Opportunities
    March 17, 2022
    This webinar analyzes driving behavior at the national, state, and local levels. Gain insights into: consumer behavior; driving patterns; and potential impacts on parts replacement, service and repair scheduling, vehicle age, and the car parc.
  • [WATCH] 2022 Business Outlook: Top Emerging Opportunities and Challenges
    February 4, 2022
    This webinar explores need-to-know emerging opportunities and challenges for the coming year: current status of supply chain issues and what to expect in the year ahead and more.