[Breakout Session] Using Data Sources to Drive Category Management Success

Join us for a session unpacking how you can use outside data sources to level up your category management. Dave Bohr with Bill Murray & Associates will breakdown various types of outside data sources available, and how they fit into your overall category management strategy. Examples of data sources covered will include industry data (through sources like the Factbook, TrendLens and the Demand Index,  the role of OEM data plays in category management and how to incorporate these and other data sources into your strategy for tangible results. 

Attendees will:

• Gain awareness of various data sources and why they matter for category management
• Learn tips and tricks for how to use them in your day-to-day work

Speakers

Dave Bohr