ACPN Knowledge Exchange Conference

Keynote Session: How to Connect Your Content to Your Customer Expectations

May 16, 2022
9:45 am–10:30 am

How is your automotive content connecting with customers? There are many blind spots for manufacturers downstream, and receivers are often black holes. Do you know what happens to content after it’s processed? Do you know if all your product pages are live, complete, accurate, and optimized?

Join this session to learn how new technology and techniques can help manufacturers, distributors, and parts experts gain the product content visibility they need to sell more, reduce costs, and become more efficient. We’ll share:

  • Content trends and best practices in eCommerce that can provide high value in the automotive aftermarket.
  • How manufacturers and distributors can gain better visibility into product content issues, opportunities, and competitive insights to deliver a better customer experience.
  • Industry analysis of the product page experience in the Automotive Aftermarket, from marketplaces like Amazon to major retailers and others, to help companies design the “Perfect SKU” experience.



Speakers