Lisa Jacobsen, ACP

Lisa Jacobsen is a Data & Catalog Manager with more than a decade of experience in the automotive aftermarket. She specializes in ACES & PIES standards, catalog management, and product data syndication, helping brands deliver stronger, more reliable product information to their customers.

Widely known as the “Data Wrangler,” Lisa brings a clear, approachable perspective to the complex world of product data. She blends technical expertise with real-world know-how, showing how smart use of the PAdb and industry standards can turn tangled attributes into accurate, consistent data that drives results.