The Power of Testing in Category Management

In today’s dynamic automotive aftermarket, category leaders need more than intuition—they need evidence to make confident decisions. This session introduces Test & Learn, a data-driven experimentation approach that isolates cause and effect to quantify what truly drives customer behavior and business outcomes. Attendees will learn how to embed testing into category management decisions using best practices, along with an overview of Mastercard’s proven Test & Learn framework. Walk away with actionable ways to make smarter, faster, and more measurable decisions that drive sales and performance.

Speakers

Samantha Wagner