Auto Care Association Announces 2025 Marketing, Communications Award Winners

PHOENIX – May 14, 2025 – The Auto Care Association today announced the winners of the 2025 Auto Care Marketing and Communications Awards. The Auto Care Marketing and Communications Awards are the premier recognition for marcomm and advertising campaigns within the industry. The awards recognize companies and agencies that run outstanding advertising, marketing and public relations campaigns in the automotive aftermarket throughout the past year.

The marketing and communications awards cover a range of business-to-consumer and business-to-business categories. The award ceremony took place in front of nearly 1,000 attendees during the association’s Auto Care Connect event, currently underway in Phoenix, Ariz.

2025 Business to Business Award winners:

Best 360 Degree Marketing Campaign: CRC and BOLTGROUP

Best Ad Campaign: I-CAR

Best App for a Mobile Device: Sensata Technologies

Best Campaign Embracing Diversity, Equity, and Inclusion: I-CAR

Best Digital Content- Article/Blog/Newsletter/eMagazine: Mevotech

Best Logo Design: Sensata Technologies

Best Packaging: Sensata Technologies

Best Promotional Goods, Gear, Marketing and Collateral: ABA Automotive

Best Social Media Campaign: LIQUI MOLY USA Inc. and SocialPALS

Best Trade Show Booth: I-CAR

Best Training Communications: I-CAR

Best Use of Online Video: Sensata Technologies

Best Website Design: NAPA Auto Care

2025 Business-to-Consumer Award winners:

Best 360 Degree Marketing Campaign: Valvoline Global Operations

Best Campaign Embracing Diversity, Equity and Inclusion: I-CAR

Best Consumer/Community Event: SYLVANIA OFF ROAD and Fitzco

Best Co-op Advertising: Wix Filters and Gelia

Best Digital Ad Campaign: Valvoline Global Operations

Best Direct Mail Piece, Brochure, Booklet, Handout: Gabriel Ride Control

Best Mass Media: Valvoline Global Operations

Best Media Outreach to Female Audience: Purolator Filters and Gelia

Best Media Outreach to Non-English-Speaking Audiences: Gabriel Ride Control

Best Merchandising: Highline Warren

Best Repair Facility/Store Customer Promotion: Wix Filters and Gelia

Best Social Media Campaign: Purolator Filters and Gelia

Best Use of Influencer Marketing: Purolator Filters and Gelia

Best Use of Online Video: Robert Bosch and Swagger

Best Website Design: I-CAR

The 2025 Auto Care Marketing and Communications Awards raised over $17,000 for industry scholarships thanks to the award submissions. The Auto Care Marketing and Communications Awards are formerly known as the “Women in Auto Care Automotive Communications Awards.”

Learn more about the Auto Care Association’s Marketing and Communications Awards at autocare.org/awards.