Auto Care Association Announces 2025 Marketing, Communications Award Winners
PHOENIX – May 14, 2025 – The Auto Care Association today announced the winners of the 2025 Auto Care Marketing and Communications Awards. The Auto Care Marketing and Communications Awards are the premier recognition for marcomm and advertising campaigns within the industry. The awards recognize companies and agencies that run outstanding advertising, marketing and public relations campaigns in the automotive aftermarket throughout the past year.
The marketing and communications awards cover a range of business-to-consumer and business-to-business categories. The award ceremony took place in front of nearly 1,000 attendees during the association’s Auto Care Connect event, currently underway in Phoenix, Ariz.
2025 Business to Business Award winners:
Best 360 Degree Marketing Campaign: CRC and BOLTGROUP
Best Ad Campaign: I-CAR
Best App for a Mobile Device: Sensata Technologies
Best Campaign Embracing Diversity, Equity, and Inclusion: I-CAR
Best Digital Content- Article/Blog/Newsletter/eMagazine: Mevotech
Best Logo Design: Sensata Technologies
Best Packaging: Sensata Technologies
Best Promotional Goods, Gear, Marketing and Collateral: ABA Automotive
Best Social Media Campaign: LIQUI MOLY USA Inc. and SocialPALS
Best Trade Show Booth: I-CAR
Best Training Communications: I-CAR
Best Use of Online Video: Sensata Technologies
Best Website Design: NAPA Auto Care
2025 Business-to-Consumer Award winners:
Best 360 Degree Marketing Campaign: Valvoline Global Operations
Best Campaign Embracing Diversity, Equity and Inclusion: I-CAR
Best Consumer/Community Event: SYLVANIA OFF ROAD and Fitzco
Best Co-op Advertising: Wix Filters and Gelia
Best Digital Ad Campaign: Valvoline Global Operations
Best Direct Mail Piece, Brochure, Booklet, Handout: Gabriel Ride Control
Best Mass Media: Valvoline Global Operations
Best Media Outreach to Female Audience: Purolator Filters and Gelia
Best Media Outreach to Non-English-Speaking Audiences: Gabriel Ride Control
Best Merchandising: Highline Warren
Best Repair Facility/Store Customer Promotion: Wix Filters and Gelia
Best Social Media Campaign: Purolator Filters and Gelia
Best Use of Influencer Marketing: Purolator Filters and Gelia
Best Use of Online Video: Robert Bosch and Swagger
Best Website Design: I-CAR
The 2025 Auto Care Marketing and Communications Awards raised over $17,000 for industry scholarships thanks to the award submissions. The Auto Care Marketing and Communications Awards are formerly known as the “Women in Auto Care Automotive Communications Awards.”
Learn more about the Auto Care Association’s Marketing and Communications Awards at autocare.org/awards.