Why Cores Matter: Strengthening the Aftermarket in a Complex Global Trade Environment

Join us for a webinar hosted by the Auto Care Association's Sustainability Committee

Thursday September 25, 2025 | 1:00 p.m. - 2:00 p.m. ET

Core returns are more than just a return policy—they’re a cornerstone of aftermarket sustainability and profitability. This webinar dives into how strategic core return practices can strengthen supply chains, extend vehicle life, and improve shop margins. Drawing on insights from industries like battery manufacturing, attendees will gain actionable strategies to enhance core return performance.

Attendee Takeaways:

• Understand the critical role cores play in remanufacturing and aftermarket stability.

• Learn from the battery industry’s impressive 90%+ core return rate.

• Discover how core return habits directly affect shop profitability and vehicle longevity.

• Explore the broader impact of core returns on supply chain pricing and product availability.

• Get practical steps to promote and sustain better core return behaviors across your business or network.

Panelists

• Susan E. Bernard Vice President, Government Relations & Sustainability Director, Women in the Global Battery Industry

• Joe Evert, Vice President, GB Remanufacturing

• Eric Ingraham, Shop Owner, Bavarian Professionals

• Ryan Lessig, Vice-President of Product & Marketing, SSF Imported Auto Parts 

Moderators

• Delaney Kitching, Marketing Manager, GB Remanufacturing, Inc.

• Danielle Thomas-Pollard, IT Director, Auto Care Association