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2025 ACPN Webinar October_2025_IG (1)

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PAdb: Powering Precision

Wednesday, October 22nd, 2025| 2:00 p.m. - 2:45 p.m. ET

 

Take control of your product data with this hands-on guide to the Product Attribute Database (PAdb). In this session, you’ll learn how to access and navigate the PAdb, select the right attributes, apply standardized values and units, and avoid common pitfalls that lead to validation errors and messy catalogs. Real-world tips, tools, and use cases will help you clean up your data, improve consistency, and make attributes easier (and less painful) to manage. Perfect for anyone working with ACES & PIES who’s ready to cut the chaos and build confidence in their data.

Learning objectives: 

  • Explain why the Product Attribute Database (PAdb) matters — and how it impacts catalog accuracy, ecommerce listings, and brand credibility.
  • Recognize the difference between clean and messy attribute data, and understand how poor data can create validation issues, customer confusion, and rework.
  • Apply best practices for aligning data with the PAdb, including selecting valid attributes, using allowed values, and maintaining consistent units of measure.

  • Identify common attribute errors (like duplicate or conflicting fields) and understand how to correct them before they reach a retailer or validation tool.

  • Implement team-level processes and SOPs that use the PAdb to improve workflow efficiency, reduce errors, and speed up time-to-market.

Speakers include: Lisa Jacobsen, ACP, Data & Catalog Manager, CW Bearing USA

 

Speaker

 

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Lisa Jacobsen, ACP

Lisa Jacobsen is a Data & Catalog Manager with more than a decade of experience in the automotive aftermarket. She specializes in ACES & PIES standards, catalog management, and product data syndication, helping brands deliver stronger, more reliable product information to their customers.

 

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CEU-editable ACP .08
Participation in this live webinar is approved for .08 CEUs

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Digital Assets and the Automotive Aftermarket: Past, Present and Future®

Join us for an in-depth look at the evolution of digital assets in the automotive aftermarket. From the early days of no images to the introduction of product photography, we’ll explore how digital assets have transformed the industry.  

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