Perry Friedman has spent his entire work life in the automotive aftermarket. After starting his career on the retail side where he held every position from parts driver, to counterman, to store manager, and eventually to store owner, Perry successfully rebooted his career at Denso in Southern California. As a newly-minted Product Manager, he developed Denso’s First Time Fit brand of AC cabin filters and condensers, introducing them to the aftermarket. Later, he would manage Denso's AC compressor catalog.
Perry began working at IMC as a Product Manager for the Asian program. He quickly established his bona fides in the cataloging arena, and graduated from Product Manager to Catalog/eBusiness Manager. From there, he took on the position of Director of Cataloging overseeing IMC’s parts catalog and digital assets for their website as well as strategic data sharing partnerships. Now today, Perry is Vice President of Data for PartsTech