University of Aftermarket

Manufacturers' Reps Leadership 2.0 Scholarship

The Manufacturers' Representatives Council is accepting applications to award ONE deserving Rep member a scholarship to attend the highly-acclaimed University of the Aftermarket’s Leadership 2.0 Program.

Leadership 2.0 is a post-graduate style leadership and business skills education program designed to promote the development of the next generation of auto care leaders. It is the industry's cornerstone educational program that fosters the development of a new generation of visionary auto care executives. The program is an intense and intellectually-challenging two-week executive development and learning experience deeply rooted in the theoretical and practical application of auto care leadership principles.

Graduates of the program receive 7.0 CEUs towards their Automotive Aftermarket Profession (AAP) designations. The scholarship is valued at $6,650 and covers the price of tuition, class materials and meals.  (Travel/hotel accommodations are not included in the program cost.) 

The first session is scheduled for the week of August 11-15, 2024 at the Northwood University Campus in Midland, MI. The second session is planned to be held the week of March 9-13, 2025 in Raleigh, NC.


  • Applicant must be a current manufacturer representative.
  • The applicant’s employer must be an Auto Care Association member in good standing.
  • The scholarship applicants should have achieved success within their organizations through professionalism, hard work, dedication and remarkable abilities.
  • Applicants must have approval from employer to attend both Leadership 2.0 sessions.
  • Suggested work experience: 2-5 years in the industry
  • Winner will be responsible for travel/hotel accommodations to each session. 

U of A logo stacked


The Leadership 2.0 scholarship is generously funded by the University of the Aftermarket Foundation

Deadline for submitting applications is Friday, June 14, 2024.

2024 applications now open

The deadline for the 2024 scholarship is Friday, June 14, 2024.  Results will be shared by email late-June.