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When October 27, 2026
Time 1:00 PM
Duration 45 minutes
Language English
Access Community Membership Required
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YANG Professional Series: October 27, 2026

Community Membership Required

Register Now!
YANG Professional Series

Hosted by YANG

Session overview

Join us for an engaging discussion with Anan Bishara, Founder and CEO of Premium Guard Inc. on how great products start with understanding the customer. Discover how consumer insights, product innovation, quality, and speed to market come together to create product lines that stand out in an increasingly competitive aftermarket.

Key Takeaways:

  • Start with the customer - Observe, listen closely, and ask thoughtful questions—using real consumer needs, not assumptions, to guide product decisions.

  • Turn insights into action - Look for unmet needs and translate them into practical ideas that improve the product or customer experience.

  • Collaborate across functions - Learn how product, engineering, marketing, sales, and operations contribute to a successful launch.

Speakers

Anan Bishara

Founder and CEO, Premium Guard, Inc.

Founder and CEO of Premium Guard Inc., Anan founded the company in 1996 and has built it into a global automotive industry leader through strategic growth, innovation, and long-standing partnerships with many of the world’s leading retailers and OEMs. Under his leadership, PGI has expanded its global footprint, manufacturing capabilities, and portfolio of trusted automotive brands while continuing to invest in new technologies and market opportunities. He leads the company’s long-term vision and growth strategy, with a focus on global expansion, manufacturing, strategic acquisitions, and licensing initiatives that continue to strengthen PGI’s position across the automotive industry.

Full Bio

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