Women in Auto Care Announces 2018 Automotive Communications Award Winners
By Camille Sheehan
BETHESDA, Md. – October 31, 2018 – Women in Auto Care, a community of the Auto Care Association, yesterday announced the winners of the 2018 Automotive Communications Awards. The winners were honored during the Women in Auto Care press conference that took place Tuesday, Oct. 30, during the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas.
The Automotive Communications Awards are comprised of two groups, “business-to-consumer” and “business-to-business,” and applaud companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.
“The creativity in this year’s submissions is inspiring,” said Sarah Shelstrom, marketing committee chair, Women in Auto Care. “The companies continue to ‘wow’ us year after year. We congratulate the winners and look forward to next year’s submissions.”
The winners of the 2018 Automotive Communications Awards are:
Business-to-Consumer Awards
- Category: Television
Commercial
- Company: Federal-Mogul Motorparts
- Entry: :60/:30 Champion Television Commercial
- Category: Print
Ad - Best Use of Graphic
- Company: DENSO
- Entry: Iridium + Rhodium = Maximum DENSO
- Category: Print
Ad - Best Use of Copy
- Company: B'laster Corporation
- Entry: Redefines what grease can do
- Category: Digital
Display Ad - Best Use of Graphic
- Company: Federal-Mogul Motorparts
- Entry: Mike Rowe Banner Ads
- Category: Digital
Display Ad - Best Use of Copy
- Company: Federal-Mogul Motorparts
- Entry: Fel-Pro “Know Your Leaks” Consumer Campaign
- Category: Direct
Mail Piece
- Company: Traction Factory
- Entry: SFC 2018 | Music & Metal
- Category: Article/Blog/Content
Piece
- Company: Permatex
- Entry: 10 Most Common Epoxy Mistakes
- Category:
Video
- Company: EasyCare
- Entry: KeyCare Video
- Category: Special
Promotions
- Company: Schaeffler Group USA Inc.
- Entry: NAPA Bearings and Seals Sales Promotion
- Category: Posters
and Signage
- Company: TDG Marketing Inc.
- Entry: Winter Tires Matter Flip Book
- Category: Website
- Company: Parts Connect Inc.
- Entry: TouchUpDirect.com
- Category: Social
Media Campaign
- Company: Federal-Mogul Motorparts
- Entry: Fel-Pro “Know Your Leaks” Consumer Campaign
- Category: App
for a Mobile Device
- Company: EasyCare
- Entry: SAVY Driver
- Category: Media
Outreach to Non-English Speaking Audiences
- Company: Federal-Mogul Motorparts
- Entry: MOOG What’s in The Box French Placements
- Category: Radio/Podcast/Community
Outreach
- Company: Topel’s Service Center, Inc.
- Entry: Community Rally
- Category: Media
Outreach to Female Audience
- Company: Lumileds
- Entry: Philips XtremeVision upgrade video segment on Designing Spaces
- Category: Best
360-Degree Marketing Campaign
- Company: Federal-Mogul Motorparts
- Entry: Fel-Pro “Know Your Leaks” Consumer Campaign Print, Digital, Social, Promotion, Etc.
Business-to-Business Awards
- Category: Ad
Campaign to Distribution/Retail Audience
- Company: Schaeffler Group USA Inc.
- Entry: INA Original Thinking
- Category: Ad
Campaign to Technician/Repair Audience
- Company: Federal-Mogul Motorparts
- Entry: Abex® Rebranding Campaign Ads
- Category: Ad
- Best Use of Graphic
- Company: EasyCare
- Entry: RV Ice Climber
- Category: Ad
- Best Use of Copy
- Company: Federal-Mogul Motorparts
- Entry: Abex Cracked Ad (Abex Rebranding Campaign)
- Category: Training
Materials
- Company: AutoNetTV Media, Inc.
- Entry: Engine Oil Service
- Category: Article/Blog/Content
Piece - Technical to Include HD, Mechanical and Collision
- Company: Mobile Air Conditioning Society (MACS) Worldwide
- Entry: Our Struggle with Oil Jan 2018 ACTION Magazine
- Category: Article/Blog/Content
Piece - Technical - General Market/Special Interest
- Company: Tenneco
- Entry: Monroe Servicegrams
- Category: Newsletter
- Company: Federal-Mogul Motorparts
- Entry: Business-to-Technician (B2T) Garage Gurus Monthly Newsletters
- Category: Logo
Design/Usage
- Company: Traction Factory
- Entry: Rock N' Roll Cab Express
- Category: Website
- Company: N.A. Williams Co
- Entry: N.A. Williams Co.
- Category: Merchandising
- Company: EasyCare
- Entry: LAVO SAVY Event at NADA
- Category: Special
Promotion and/or Promotional Event
- Company: Traction Factory
- Entry: SFC 2018 | Music & Metal
- Category: Packaging
- Company: BBB Industries
- Entry: Interactive Label and Packaging for Gold Premier Brand
- Category: Social
Media Campaign
- Company: Federal-Mogul Motorparts
- Entry: Fel-Pro 100 Stories in 100 Hours
- Category: Blog
- Company: GWC Warranty
- Entry: Accelerate
- Category: App
for a Mobile Device
- Company: Federal-Mogul Motorparts
- Entry: Beck/Arnley "Check With Beck" Mobile App
- Category: Use
of Video - Technical
- Company: Continental Automotive Systems, Inc.
- Entry: VDO Cooling Fan Assembly Installation Video
- Category: Use
of Video - General Market/Special Interest
- Company: Federal-Mogul Motorparts
- Entry: MOOG What’s In The Box Social Videos
- Category: Best
360-Degree Marketing Campaign
- Company: MOTOR Information Systems
- Entry: MOTOR Tire Tech 360 Degree Campaign
To learn more about Women in Auto Care's annual awards, please visit the Women in Auto Care webpage or contact womeninautocare@autocare.org.