Auto Care Association’s Automotive Communications Council to Host 2026 Fast Track Education Series Webinar

BETHESDA, Md. – Sept. 2, 2026 – The Auto Care Association today announced registration is open for the “2026 Fast Track Education Series Webinar - AEO For Automotive Marketers: How to Stay Visible When AI Owns the First Click,” hosted by the Automotive Communications Council (ACC).  The webinar will take place Thursday, Sept. 24, 2026, from 2 – 2:45 p.m. ET.

The way automotive buyers search is changing fast, and AI generated answers are now often the first (and sometimes only) touchpoint before a purchase decision. This event walks through EndeavorB2B's AEO (Answer Engine Optimization) blueprint, a practical approach to helping automotive marketers show up as the trusted answer inside AI driven discovery, not just another link in the results.

Discussion topics will include:

• AEO 101 for automotive marketers: understanding answer engine optimization, how it differs from traditional SEO, and why 2026 is the year zero click, AI led journeys redefine search.
• Listening to the market: using real time analytics to uncover questions, language, and intent as your strategic AEO guide.
• Turning insights into AI ready content: what makes content AI answer ready, including question led structures, direct answer copy, headings, and FAQs.
• Proving it's working: how to measure whether you're appearing in AI summaries and answers, and the early indicators your strategy is working.

The webinar’s featured speakers will include:

• Erin Hallstrom, director, content operations and visibility, EndeavorB2B
• Paul Mattioli, executive vice president, Endeavor Business Intelligence
• Abby White, vice president, content, content studio, EndeavorB2B

The discussion will be moderated by Chris Messer, ACC council member and executive vice president, transportation, EndeavorB2B.

Registration is required for this webinar’s attendance. Visit autocare.org/events to register for the webinar.