Import Vehicle Community Announces 2025 Import Product and Marketing Award Winners
-wtag.png?sfvrsn=44df193a_2&MaxWidth=300&MaxHeight=&ScaleUp=false&Quality=High&Method=ResizeFitToAreaArguments&Signature=990AC4E310C4DDBDCF8202832511679929229890 "Import Vehicle Community Logo (PMS 300) wTag"){kind=logo}
LAS VEGAS – November 4, 2025 – The Auto Care Association’s Import Vehicle Community announced the winners of its annual Import Product and Marketing Awards. The awards were presented to the winners at the Import Vehicle Community showcases, sponsored by TotalEnergies, during the Automotive Aftermarket Products Expo (AAPEX) currently taking place in Las Vegas.
The Import Product and Marketing Awards recognize innovative products and marketing programs designed to serve the import aftermarket.
The 2025 Import Product and Marketing Award winners are:
Best Overall Product or Product Line for Import Vehicles
Company: Akebono Brake Corporation
Entry: Akebono EURO Ultra-Premium Ceramic Brake Pad (Part No. EUR1894)
Best New Product or Product Line for Import Vehicles
Company: Schaeffler Vehicle Lifetime Solutions USA LLC
Entry: INA Timing Chain Kit - BMW
Best Functional Fluid for Import Vehicles
Company: CRP Automotive
Entry: Pentosin CHF 11S Hydraulic Fluid P/N 1405116 (1 L)
Best Repair Solution or Tool for Import Vehicles
Company: Premium Guard Inc.
Entry: Premium Guard's ViAQ Diagnostic Device
Best Product Upgrade or Problem-Solver for Import Vehicles
Company: MEYLE
Entry: MEYLE HD Zinc Coated Control Arm
Best Packaging of a Product or Product Line for Import Vehicles
Company: Hengst of North America
Entry: Oil Filter Module with filter, oil cooler, gasket and bolts (Hengst # H340H D922)
Best Merchandising, Advertising or Electronic Media Campaign of a Product or Product Line for Import Vehicles
Company: LIQUI MOLY
Entry: Social Pals
Best Product Lookup for Import Vehicles
Company: AUMOVIO
Entry: ATE Product Lookup
Best Training Initiative or Program for Import Vehicles
Company: ZF Aftermarket
Entry: ZF [pro]Tech
The Import Vehicle Community focuses on serving the needs of all businesses engaged in import vehicle and advanced products and services. Entries into the Import Product and Marketing Awards are reviewed and judged by a panel of experts representing the automotive aftermarket industry.
For more information about the Import Product and Marketing awards, visit autocare.org/import-vehicle-community or contact Angela Chiang at angela.chiang@autocare.org.