Automotive Content Professionals Network (ACPN) Unveils New Name, Logo Highlighting Community's Evolving Role in Aftermarket
October 29, 2025
BETHESDA, Md. – Oct. 29, 2025 – The Automotive Content Professionals Network 
(ACPN), a community of the Auto Care Association, today unveiled its new community name, the Aftermarket Content Professionals Network (ACPN), along with a refreshed logo. The update for the community serves to reflect the full scope of industries and vehicle types represented by ACPN’s members as well as the content they create.
As the automotive aftermarket continues to expand beyond traditional passenger vehicles, the ACPN community has evolved to encompass off-highway and equipment, medium and heavy duty trucks, and powersports, among other sectors. The new name, “Aftermarket Content Professionals Network,” captures the diversity and inclusiveness of this ever-growing ecosystem, ensuring that all content professionals across industries feel represented and welcomed.
“ACPN’s new community name, Aftermarket Content Professionals Network, reflects who we truly serve today and where our industry is headed tomorrow,” said Courtney Pedler, chair, ACPN. “We’re embracing the reality that our community serves way more than just light duty automotive—we’re powering powersports, trucking, equipment, off-highway and anything else with wheels, tracks, or a repair manual. Our refreshed look brings us in line with our fellow Auto Care Association communities, and our new name makes it crystal clear that if you create or manage aftermarket content, you belong here. Different segments, one mission: helping our industry find the right part, every time.”
The ACPN refresh includes a modernized logo and design system that aligns with the Auto Care Association’s broader visual identity, emphasizing connection, innovation and inclusivity within the aftermarket data community.
Learn more about the ACPN community at autocare.org/acpn.
(ACPN), a community of the Auto Care Association, today unveiled its new community name, the Aftermarket Content Professionals Network (ACPN), along with a refreshed logo. The update for the community serves to reflect the full scope of industries and vehicle types represented by ACPN’s members as well as the content they create. As the automotive aftermarket continues to expand beyond traditional passenger vehicles, the ACPN community has evolved to encompass off-highway and equipment, medium and heavy duty trucks, and powersports, among other sectors. The new name, “Aftermarket Content Professionals Network,” captures the diversity and inclusiveness of this ever-growing ecosystem, ensuring that all content professionals across industries feel represented and welcomed.
“ACPN’s new community name, Aftermarket Content Professionals Network, reflects who we truly serve today and where our industry is headed tomorrow,” said Courtney Pedler, chair, ACPN. “We’re embracing the reality that our community serves way more than just light duty automotive—we’re powering powersports, trucking, equipment, off-highway and anything else with wheels, tracks, or a repair manual. Our refreshed look brings us in line with our fellow Auto Care Association communities, and our new name makes it crystal clear that if you create or manage aftermarket content, you belong here. Different segments, one mission: helping our industry find the right part, every time.”
The ACPN refresh includes a modernized logo and design system that aligns with the Auto Care Association’s broader visual identity, emphasizing connection, innovation and inclusivity within the aftermarket data community.
Learn more about the ACPN community at autocare.org/acpn.