Market Insights with Mike: Navigate the Economic Snow Globe with Weekly Vehicle Miles Traveled Data
By Camille Sheehan
BETHESDA, Md. – March 8, 2021 – This edition of Market Insights with Mike comes as the one-year anniversary of COVID-19 lockdowns approaches this March. Mike Chung, director, market intelligence, Auto Care Association, draws a comparison to a snow globe as he discusses the many variables “up in the air” businesses and analysts can encounter when trying to determine the aftermarket's activities and trends.
Mike provides a detailed walk-through of the Vehicle Miles Traveled (VMT) data analysis feature in the Auto Care TrendLens™ data platform and demonstrates how this data point can provide added clarity to auto care businesses when anticipating aftermarket activity and demand. In addition to VMT, Mike provides insight into other variables that may soon impact the auto care industry this spring.
To view the latest edition of Market Insights with Mike, click here.
About Market Insights with Mike:
Market Insights with Mike is a series presented by the Auto Care Association’s Director of Market Intelligence, Mike Chung, that is dedicated to analyzing market-influencing trends as they happen and their potential effects on your business and the auto care industry.