Home / News / Auto Care Blog / Industry Profiles / Post
June 8, 2022

2021 Impact Award Winner: Collin Francis, Dorman Products

Collin Francis
Collin Francis, Divisional Vice President, Sales, Dorman Products, Detroit, Mich.
The Impact Award: Four for the Future, honors four auto care industry professionals, age 40 or younger, who have demonstrated extraordinary leadership or have made remarkable strides within the auto care industry. Learn more about one of our 2021 winners below: 

How many years have you been in the aftermarket industry?

15 years.

What are your "words to live by" or motto?

“Say what you mean, mean what you say, and do what you say you'll do.”

Describe your duties in your current role

Leadership role managing a multifaceted sales force of contributors that oversee both the traditional and retail sales channels across the U.S. and Canada. Leadership duties include creating a customer-centric environment, delivering best-in-class customer service and executing against business KPIs of a publicly traded company. Additional leadership responsibilities include a hyper focus on team and talent development efforts, providing transparent feedback that creates an environment of continuous improvement, and upward mobility of our sales contributors.

What is your proudest professional accomplishment so far?

In 2019 I was honored by Northwood University with the Automotive Aftermarket Management Education Award (AAMEA). This award was in recognition of my involvement as a mentor to a group of students that represented Northwood University Aftermarket Project Car Club. Over the course of nine months, these students revamped a 1989 BMW E30 which was displayed at AAPEX.

Visit autocare.org/impact to learn more about the Auto Care Association’s Impact awards.



The automotive aftermarket's award recipients and top talent are featured here in exclusive interviews.

More posts
Latest related


  • 2021 Auto Care Advocacy Report
    March 24, 2022
    Advocacy is essential, and by adding your voice, our impact adds up. This report details our 2021 efforts across all three facets of advocacy: grassroots, lobbying and PAC. However, in order to be effective, we must have your support and engagement. The 2021 Advocacy Report details ways you can get involved - and we made it as easy as 1, 2, 3.
  • [WATCH] Driver Behavior Trends and Their Impact on Parts and Service Opportunities
    March 17, 2022
    This webinar analyzes driving behavior at the national, state, and local levels. Gain insights into: consumer behavior; driving patterns; and potential impacts on parts replacement, service and repair scheduling, vehicle age, and the car parc.
  • [WATCH] 2022 Business Outlook: Top Emerging Opportunities and Challenges
    February 4, 2022
    This webinar explores need-to-know emerging opportunities and challenges for the coming year: current status of supply chain issues and what to expect in the year ahead and more.