The Import Product and Marketing Awards recognizes innovative products and marketing programs designed to serve the import aftermarket.

The program features various categories and is an opportunity for all AAPEX exhibitors to gain visibility and recognition of product and marketing concepts for import nameplate vehicles.

Eligibility

All AAPEX exhibitors are invited to submit their products for consideration in the Import Product and Marketing Awards Program showcases. Entries must be designed to fit import nameplate vehicles or electric vehicles, including parts manufactured both domestically and internationally.

The same product may be entered into multiple categories. Multiple products (from the same company) may be entered into the same category.

Fee details

  • Entry Fee

    • 5 or more entries $175
    • Import Vehicle Community sponsors $200
    • Import Vehicle Community members $250
    • Regular entry fee $275
    • Late entry fee (10/26–10/29) $400

    Optional:

    • Freeman handling fee $25 / box

How recipients are recognized

  • Showcased at the Import Product awards ceremony during AAPEX
  • Exposure and coverage in industry press releases, AAPEX Express and during the Fabulous Networking Reception
  • Featured in award winners' video played during the Import Vehicle Community Luncheon
  • Highlighted in industry publications and on the Auto Care Association's website

Presented at

Event ended

AAPEX 2026

For three days this fall, AAPEX 2026 returns to Las Vegas, bringing the automotive industry together at the Venetian Expo and Caesars Forum where aftermarket challenges meet solutions.

  • Date November 3–5, 2026
  • Location Venetian Expo and Caesar's Forum, Las Vegas, NW Get directions

Registration closedThis event has ended.

Event details AAPEXShow.com

Award categories

  • Category 1 Best Overall Product or Product Line for Import Vehicles

    Commercial success and widely distributed; should mark high in all these areas:

    • Market demand
    • Presentation and packaging
  • Category 2 Best New Product or Product Line for Import Vehicles
    • Innovation and ingenuity in design
    • Market need and appeal
    • Launched between AAPEX 2025 and AAPEX 2026
  • Category 3 Best Fluid for Import Vehicles
    • Packaging and presentation
    • Market demand
    • Approvals and/or certifications
    • Uniqueness
    • Environmental impact
    • Impact on demand
  • Category 4 Best Repair Solution or Tool for Import Vehicles
    • Innovation and ingenuity in design
    • Impact for technicians/consumers
    • Functionality
    • Design and presentation
  • Category 5 Best Product Upgrade or Problem-Solver for Import Vehicles

    Automotive products are sometimes prone to premature failure. Solutions to those failures can be found in products manufactured or remanufactured by the auto care industry.

    • Innovation and ingenuity in design
    • Shows consumer need
    • Functionality
    • Ease of installation information/instructions
  • Category 6 Best Packaging of a Product or Product Line for Import Vehicles
    • Design, presentation and sustainability
    • Ease to open and reclose packaging
    • Packaging quality, sufficient strength to protect product and prevent package degradation
    • Product identification and labeling to verify contents
  • Category 7 Best Marketing Campaign for Products and Services for Import Vehicles
    • Relevance of advertising platform for campaign strategy
    • Effectiveness of brand/product messaging
    • Design and presentation
    • Concept and message relevance on the market
  • Category 8 Best Website for Products and Services for Import Vehicles
    • Design and overall appeal
    • Overall layout and organization
    • Comprehensiveness
    • Usability
    • Use of cutting-edge technology
  • Category 9 Best Training Initiative or Program for Import Vehicles

    Category can include online training and training videos.

    • Provides critical skill development at the shop level

2026 recipients

Presented at AAPEX 2026

Best New Product or Product Line for Import Vehicles

Best Fluid for Import Vehicles

Best Repair Solution or Tool for Import Vehicles

Best Product Upgrade or Problem-Solver for Import Vehicles

Best Packaging of a Product or Product Line for Import Vehicles

Best Website for Products and Services for Import Vehicles

Best Training Initiative or Program for Import Vehicles

Barolin-Spencer-logo

"For over two decades, our clients have benefited from participating in the Import Product and Marketing Awards, gaining increased recognition and attention from customers and prospects. By entering the awards program, companies demonstrate their commitment to the product, benefiting both the company and its distribution partners.

Additionally, it serves as a well-deserved acknowledgment for the engineers, product managers, and marketing and sales team members who have contributed to the product's success."

-Sue Spencer, Media Manager, Barolin + Spencer Marketing Communications

For Questions

Angela
Angela Chiang
Director, International Affairs

angela.chiang@autocare.org

 

(240) 333-1057