Louis Fresta
Vice President of Sales Americas
CRC Industries, Inc.
Louis Fresta is a seasoned executive with decades of success in the automotive aftermarket. As Vice President of Sales Americas at CRC Industries, Inc. and President of the Automotive Sales Council, Lou brings a strategic, people-first approach to leadership that has consistently driven commercial growth across the Americas.
What makes Lou especially relevant to emerging professionals is his unwavering commitment to mentorship and inclusive leadership. Recently honored as an “Aftermarket Ally” for women in the workplace, Lou is known for championing diverse voices, opening doors for underrepresented talent, and fostering cultures where everyone can thrive. His leadership style blends sharp business acumen with a deep belief that strong teams—and strong futures—are built on inclusion, advocacy, and authenticity.
Lou’s career spans P&L management, complex negotiations, sales team development, and retail strategy. But what sets him apart is his ability to connect with the next generation—offering not just insights, but inspiration. Whether navigating dynamic market shifts or mentoring future leaders, Lou leads with intention, clarity, and heart.
What makes Lou especially relevant to emerging professionals is his unwavering commitment to mentorship and inclusive leadership. Recently honored as an “Aftermarket Ally” for women in the workplace, Lou is known for championing diverse voices, opening doors for underrepresented talent, and fostering cultures where everyone can thrive. His leadership style blends sharp business acumen with a deep belief that strong teams—and strong futures—are built on inclusion, advocacy, and authenticity.
Lou’s career spans P&L management, complex negotiations, sales team development, and retail strategy. But what sets him apart is his ability to connect with the next generation—offering not just insights, but inspiration. Whether navigating dynamic market shifts or mentoring future leaders, Lou leads with intention, clarity, and heart.