Erin Hallstrom
Director, Content Operations & Visibility
EndeavorB2B
Erin Hallstrom is the Director of Content Operations and Visibility for EndeavorB2B, where she works with more than 150 trade journalists across 90+ brands to implement search engine optimization (SEO) and answer engine optimization (AEO) best practices. She’s been a featured speaker for EndeavorB2B's AEO series, 2025 News and Editorial SEO Summit (NESS), and she headlines ASBPE’s SEO for B2B Media Playbook education series.
In addition to optimization strategy, Erin uses her expertise in website analytics to help teams understand their data to make informed content decisions. Erin holds multiple technical certifications in Google Analytics and also trains audience and marketing groups how best to utilize SEO and AEO tactics for enhanced content marketing performance.
