David O’Neil

David has been a consultant and trainer to leading retailers and suppliers around the world since 1994. He specializes in helping organizations strengthen their analytical capabilities, leverage their invested resources, and uncover business insights that create competitive advantage.

He has facilitated category management implementation, organizational change initiatives, merchandising operating procedures, and business process design for many CPG/FMCG companies. David is also a highly regarded instructor known for helping salespeople, marketers, business analysts, buyers, and category managers improve their analytical thinking, storytelling with data, and business communication skills.

Before becoming a consultant, David played an instrumental role in developing the category management organization at James River, now Georgia-Pacific, where he became National Manager of Category Management. Earlier in his career, he held roles in space management and sales.

David holds an MBA in Marketing from DePaul University and a Bachelor of Science degree from Bryant University.