June 8, 2022

2021 Impact Award Winner: Collin Francis, Dorman Products

Collin Francis
Collin Francis, Divisional Vice President, Sales, Dorman Products, Detroit, Mich.
The Impact Award: Four for the Future, honors four auto care industry professionals, age 40 or younger, who have demonstrated extraordinary leadership or have made remarkable strides within the auto care industry. Learn more about one of our 2021 winners below: 

How many years have you been in the aftermarket industry?

15 years.

What are your "words to live by" or motto?

“Say what you mean, mean what you say, and do what you say you'll do.”

Describe your duties in your current role

Leadership role managing a multifaceted sales force of contributors that oversee both the traditional and retail sales channels across the U.S. and Canada. Leadership duties include creating a customer-centric environment, delivering best-in-class customer service and executing against business KPIs of a publicly traded company. Additional leadership responsibilities include a hyper focus on team and talent development efforts, providing transparent feedback that creates an environment of continuous improvement, and upward mobility of our sales contributors.

What is your proudest professional accomplishment so far?

In 2019 I was honored by Northwood University with the Automotive Aftermarket Management Education Award (AAMEA). This award was in recognition of my involvement as a mentor to a group of students that represented Northwood University Aftermarket Project Car Club. Over the course of nine months, these students revamped a 1989 BMW E30 which was displayed at AAPEX.

Visit to learn more about the Auto Care Association’s Impact awards.

About section background | Auto Care Association

Mike Chung

is director, market intelligence at Auto Care Association. With more than a dozen years of experience in market research, Chung provides the industry with timely information on key factors and trends influencing the health of the automotive aftermarket to help businesses throughout the supply chain make better business decisions. Chung has earned degrees in chemical engineering, environmental health, and business administration. He can be reached at

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Welcome to the new YANG Effect! Your one-stop quarterly newsletter for all things Automotive Aftermarket contributed to and written by under-40 industry professionals.

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Market Insights with Mike is a series presented by the Auto Care Association's Director of Market Intelligence, Mike Chung, that is dedicated to analyzing market-influencing trends as they happen and their potential effects on your business and the auto care industry.

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