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Brand Table

The Brand Table serves as the aftermarket brand identification database and is used in conjunction with the Aftermarket Catalog Exchange Standard (ACES®), Product Information Exchange Standard (PIESTM) and Internet Parts Ordering (IPOTM) data standards.

To promote communication efficiency in the industry, the brand table was developed by the Auto Care Association. The Brand Table contains parent company names, brands, and sub-brands, all stored in a coded manner.


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TheThe industry use of the Brand Table promotes increased speed to market for manufacturers and their trading partners who use the ACES®, PIESTM and IPOTM data standards, as it makes it easier to compile and display product content for web catalogs, websites and internal systems.

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brands

Additionally, it reduces excessive data management and mapping throughout the industry and reduces errors in the representation of brands.

Why use Brand Table?Why use Brand Table?

Increased speed to market. Using coded Brand Names from the Brand Table enables trading partners to load content faster, promoting faster speeds to market and increased sales.

More sophisticated data management opportunities. Coded qualifiers enable simplified data mapping between different sources. Increased mapping accuracy promotes better product management decisions.

Learn more aboutLearn more about

our documentation
how you can get involved

The Brand Table documentation found below is the latest version of the database documentation. This version, and all versions, are designed and maintained by the industry, for the industry, through industry workgroups and the guidance of the  Technology Standards Committee (TSC).

Documentation includes:

 

  Data Rules and Policies

Note: Our documentation is available to the public. To view and download documentation, please sign-in with your autocare.org login information to the Auto Care Digital Hub. If you do not have a login, please create an account.

DownloadDownload

The Brand Table and all other ACES® and PIESTM data standards supporting relational databases, can be managed and downloaded through the Auto Care Vehicle Information Portal (VIP).

The VIP platform allows users to view the contents of the Brand Table, submit changes to existing records, request new records, as well as download the published database.

Publication Cycle (New Database Content Updates):

  • Daily (Manual Downloads - JSON, ASCII)
  • Daily (API - JSON)

Release Notes: Click here

Note: Access to the VIP site does not require a paid active subscription. However, access to certain products within the site will require an active paid subscription. To access the VIP site, users are required to create an autocare.org account. Click here to create an account.


Frequently Asked QuestionsFrequently Asked Questions

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