campaign engages with popular sporting event to drive home importance of car
data access and control
– June 11, 2019 – The national education and advocacy campaign Your Car.
Your Data. Your Choice. will be a major sponsor of the Clay Millican-driven
Top Fuel Dragster for the upcoming NHRA Thunder Valley Nationals in Bristol, Tenn., June 14 – 16. The
campaign is a co-sponsor with Parts Plus for the Straightline Strategy Group dragster.
The campaign’s sponsorship helps bring urgent
attention to an issue that has implications for car owners and drivers
nationwide. Newer model cars today are equipped with advanced technologies that
enable real-time, wireless transmission of data related to driver behavior, GPS
location and vehicle health, including maintenance and repair information. As
this technology advances, carmakers are locking in exclusive access to and
control of car data, which could lead to greater inconvenience, greater cost
and fewer options for repair and maintenance services for car owners.
Accessing and controlling data from the dragster
allows crew chief Mike Kloeber to identify and solve potential problems in real
time, which allows Millican to shave crucial milliseconds.
“Just as my team and I need to see every data point my
car is feeding us while on the track, car owners should be able to access
similar information for their street car, and be able to share that data with
the trusted crew chief in their life,” says Tennesee-native, Clay Millican.
“We are thrilled to include Your Car. Your Data.
on our dragster as it ties perfectly with concerns raised from network members
within our Parts Plus family,” mentions Millican. “This is a sport of inches
and in order for me to do my best, my crew needs to know what’s going on with
Your Car. Your Data. is working to ensure car owners and drivers are empowered to take
control of the data their cars collect. It’s their car, it should be their
data. Providing drivers with control of their car data ensures their right to
choose the price, place and person they want to provide repair and maintenance
For more information about the campaign, visit
About Your Car. Your Data. Your Choice:
Your Car. Your Data. Your Choice. is an Auto Care Association education initiative created to generate public awareness around car data – what it is, why consumers should know about it and its unintended implications for consumer choice.