women in auto care

women in auto care

Who We Are
The Women in Auto Care (WiAC) organization is dedicated to the advancement, education and empowerment of women within the auto care industry. Email us: womeninautocare@autocare.org

What We Do
Women in Auto Care is dedicated to providing opportunities, education and career leadership to women in the auto care industry through conferences, networking, scholarships, education, data, awards and more.

  • Annual Women's Leadership Conference - focused on professional development, offering several educational and networking opportunities
    • Accredited by Northwood University since 2012 - offering continuing education unit (CEU) credits
  • Scholarship Program – Women in Auto Care grants scholarships to deserving high school and post-secondary female students
  • Awards – Women in Auto Care administers and sanctions awards at the Women in Auto Care awards ceremony during AAPEX in Las Vegas
    • Women of the Year awards
    • The Automotive Communication Awards
  • Mentor Program – Women in Auto Care curates mentor relationships based on individual goals, fit, and experiences
  • Community Liaison

    Jessica Finnerty, CEM
    Manager, Meetings and Events

    Women in Auto Care Executive Committee Members

    • Olivia Newton (Chair), Standard Motor Products
    • Nicole Brennan, Hopkins Manufacturing
    • Brandi Gardner, AutoZone
    • Jacquie Hower, Zimmerman’s Auto
    • Kylie Hirko, Vehicle Repair Group | Endeavor Business Media
    • Jacki Lutz, Sensata Technologies
    • Jessica Toliuszis, N.A. Williams
    • Jill Trotta, RepairPal
    • Rhonda Young, Kukui Corporation

    Women in Auto Care Champions

    Women in Auto Care Champions have exclusive opportunities to help support our key initiatives through ‘Micro Volunteering’ efforts. Champions earn insight and exposure to the committee and meet volunteer requirements for certifications, such as ACP.

    Click to expand initiatives:
    + Communications and Communication Awards (AAPEX)
    + Conference Planning /Women of the Year Awards
    + Global Collaborations
    + Mentoring
    + Scholarships
    + Shop Owner and Technician Collaborations
    + Sponsorship


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  • Women in Auto Care organizes and hosts an annual leadership conference. This conference provides attendees with dynamic speakers and workshops including personal and professional development tools and updates on industry trends. All attendees are eligible to receive continuing education units (CEU) credits toward their Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) professional designations. 

    Our conferences have been accredited by Northwood University since 2012.

    Next Events:

    Women in Auto Care Book(ish) Club (Online Event)

    June 25| Microsoft Teams

    Women in Auto Care is launching a book-ish club and we would love you to participate! June's book is You Got This: The Ultimate Guide to Negotiation for Professional Women by Lelia Gowland. These fun, one-hour calls will take place at three different times so you can choose the one that best fits your busy schedule:

    • Hooked on Books: Overbooked Breakfast Club — 9 a.m. EDT
    • Famished for Non-Fiction: All Booked up with Lunch — 1 p.m. EDT
    • Books + Bubbly: Cocktails with a Literary Twist — 7 p.m. EDT

    Information on buying the book or signing up can be found here

    2020 Women in Auto Care @ AAPEX

    Nov. 3-5 | Las Vegas, NV

       Tuesday Nov. 3: Women in Auto Care Awards Ceremony and Reception

       Thursday Nov. 5: Women in Auto Care Networking Lunch

    Browse through previous conference photos

  • Women in Auto Care awards provide recognition to the amazing contributors within the automotive industry. The committee reviews applicants and nominations and administers awards annually for both women of the year and automotive communications awards. Winners are recognized at the Women in Auto Care awards ceremony and reception during the AAPEX show in Las Vegas, Nevada.

    Watch this informative CarmCast on the benefits of getting involved

    CarmCast Auto Care Association Awards Highlights

    Automotive Communications Awards

      Deadline to submit: September 11, 2020

    Recognizing companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts. The communications awards cover several Business to Consumer and Business to Business categories. Companies can submit for as many categories as they see fit.

    Entry fees: $195 for first entry / $125 for each additional entry

    Automotive Communications Award Categories (PDF)   

    + Award Eligibility and Criteria

    Submit your Entry

    Women of the Year Awards

    Honoring deserving women throughout the industry with three Women of the Year Awards:

    • Auto Care Woman of the Year -This award is presented annually to a woman who is a leader, mentor, and role model  who has made significant and outstanding contributions to the auto care industry.
      2019 Winner: Jennifer Maher, Chief Executive Officer, TechForce Foundation and America's Automotive Trust
    • Female Shop Owner of the Year - This award is presented annually to an outstanding female shop owner who demonstrates role model behaviors, leadership and commitment to the advancement of women.
      2019 Winner: Jamie Carlson, Owner, Ervine's Auto Repair and Grand Rapids Hybrid
    • Auto Care Woman of Excellence - This award is presented annually to a woman who is a Women in Auto Care member and who has provided recent outstanding contributions to the auto care industry while demonstrating role model behaviors, leadership and commitment to the advancement of women. She is considered a rising star in the industry.
      2019 Winner: Cindy Frasca, Chief Operating Officer, Kukui
    + Award Eligibility and Criteria

    Please note that winners must be a Women in Auto Care/ Auto Care Association member in order to accept the award. For information on membership, please contact Jessica Finnerty at jessica.finnerty@autocare.org

    Submit a Nomination

    Deadline for submission extended until July 31, 2020.

    Click here to view the past Woman of the Year Award Winners.

  • Join our mentorship program as a mentor or mentee. We will partner you for a mentor relationship that will help you grow. 

    Mentee Benefits


    Mentor Benefits

    • Personalized development opportunity to address individual learning needs
    • Opportunity to develop new skills and expertise
    • Access to independent and objective perspectives
    • Enhanced confidence in dealing with challenges and issues
    • Enhanced networking opportunities
    • Goals setting and follow through
    • Clarity and career direction and advancement
    • Support during times of change and transition
    • Learn new things
    • Share your knowledge with a young professional
    • Build additional professional relationships
    • Develop leadership and management skills
    • Gain fresh perspectives through interaction
    • Invest in the future of the industry
    • Helping others and see them progress
    Join the Mentoring Program Refer a friend

    Program Participants are encouraged to

    • Mutually establish clear goals
    • Meet monthly
    • Connect at industry events
    • Have FUN!
  • Every year, Woman in Auto Care awards multiple scholarships for high school and post-secondary female students that are looking at a career in the Auto Care Industry.

    PRIZE: $5,000 Scholarship + Trip to 2019 AAPEX to be honored at the Woman in Auto Care Awards Ceremony & Reception

    Apply for 2020



    Women in Auto Care is thankful to partner with the University of the Aftermarket Foundation to provide hundreds of scholarships each year. Named a Lifetime Trustee in 2018, Women in Auto Care joins the industry-wide initiative to support the next generation of students entering our business.

    Thank you to Cornwell Tools for partnering with us for our Tool Kit awards!

  • Women in Auto Care is supported by a number of industry organizations whose generous support helps the community continue to operate exceptional programs that encourage women to participate in the industry and empower women in the industry throughout their careers.

    Would you like to support Women in Auto Care and make an impact on the industry? Review our Sponsorship Information Packet for a variety of opportunities to support our community, initiatives, and help make a lasting impact.



    PLATINUM ($10,000)

    GOLD ($7,000)

    SILVER ($5,000)

    BRONZE ($2,000)



    Sponsorship dollars and membership dues support the following programs:

    • Bi-annual leadership and educational conferences with high-value personal and professional development. Conferences provide attendees the opportunity to make valuable business connections and the opportunity to earn CEU credits.
    • Awards - since 1998, Women in Auto Care have recognized outstanding achievement in marketing and communications through the Automotive Communications Awards. These awards provide recognition and elevate exposures for award participants
    • Women of the Year Awards - since 1994, Women in Auto Care has recognized top females in all segments of the industry through the Women of the Year Awards at AAPEX. These awards provide recognition and elevate exposures for award participants
    • Scholarships - since 2004, Women in Auto Care has awarded more than $450,000 in scholarships to female students seeking careers in our industry

    Donate to the Scholarship Fund

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