Who We Are
The Manufacturers’ Representative Council supports and promotes the interests, image, and value of the Auto Care Association’s manufacturers’ representative member firms. The Council provides a platform for manufacturers’ representatives to address common industry best practices and enhance their professional skills.
What We Do
The Manufacturers’ Representative Council provides a forum to develop strategies and programs designed for the special needs of the manufacturers’ representative member base of the Auto Care Association. The Council sponsors quarterly Association teleforums, which highlight key industry challenges and topics relevant to all channels of the automotive aftermarket.
In addition to quarterly teleforums, the Manufacturers’ Representative Council serves as the voice of the manufacturers’ representative member base of the Auto Care Association. The Council participates in Auto Care Association’s Channel Insight Sessions, held at Spring Leadership Days. These sessions help engage different Communities of the Auto Care Association and produce member-only content each community can use to improve communication with their industry channel partners.