brand table

brand table

The Brand Table serves as the aftermarket brand identification database and is used in conjunction with the Aftermarket Catalog Exchange Standard (ACES), Product Information Exchange Standard (PIES) and Internet Parts Ordering (IPO) data standards. To promote communication efficiency in the industry, the brand table was developed by the Auto Care Association. The Brand Table contains parent company names, brands, and sub-brands, all stored in a coded manner.

The industry use of the Brand Table promotes increased speed to market for manufacturers and their trading partners who use the ACES, PIES and IPO data standards, as it makes it easier to compile and display product content for web catalogs, websites and internal systems. Additionally, it reduces excessive data management and mapping throughout the industry and reduces errors in the representation of brands.

  • The Brand Table documentation found below is the latest version of the database documentation. This version, and all versions, are designed and maintained by the industry, for the industry, through industry workgroups and the guidance of the Technology Standards Committee (TSC).

    Your Brand Table includes:
    Data Rules and Policies

    Note: Our documentation is available to the public. To view and download documentation, please sign-in with your login information to the Auto Care Digital Hub. If you do not have a login, please create an account.

  • The Brand Table and all other ACES and PIES data standards supporting relational databases, can be managed and downloaded through the Auto Care Vehicle Information Portal (VIP).

    The VIP platform allows users to view the contents of the PAdb, submit changes to existing records, request new records, as well as download the published database.

    Publication Cycle: Live Feed

    Release Notes: Click here

    Note: Access to the VIP site does not require a paid active subscription. However, access to certain products within the site will require an active paid subscription. To access the VIP site, users are required to create an account. To create an account, please visit and follow the instructions on the landing page.

  • There are multiple ways to get involved in the development and management of the Aftermarket Catalog Exchange Standard (ACES) and Product Information Exchange Standard (PIES) data standards, as well as their supporting relational databases.

    + Auto Care Vehicle Information Portal (VIP)
    + Communifire
    + Education and Networking
  • If you have any questions, please reach out to us! We are here for you!

    Data Standards and Technical Questions -

    Billing and Subscription Question -

    Please visit our FAQs page for more information.


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